Marketing Strategy Blog Posts

• Can I Make a QR Code for Free?
• What Does a Digital Asset Management Software Do?
• What Are Examples of Digital Management Software?
• What Is Considered a Digital Asset?
• What Are Online Digital Assets?
• What Are Examples of Digital Assets?
• What Are Examples of Digital Asset Management?
• What Is Digital Asset Management Company?
• Six Reasons Your Business Needs a PIM
• The Future of Product Catalogs
• What Is the Role of Digital Asset Manager?
• Is Dropbox a Digital Asset Management Tool?
• What Is the Difference Between DAM and CMS?
• A Guide to Creating a Successful Product Launch
• Do You Need a PIM?
• Why Is Digital Asset Management Important?
• What Are Digital Asset Platforms?
• Why Your Sales Team Needs a Customized Product Guide
• Mobile Messaging Metrics that Matter
• Are Print Product Catalogs Dead?
• What's the Difference Between PIM and PLM?
• PIMs, Product Guides, and SEO
• FAQs About Getting Started With a PIM
• How to Best Manage Your Product Data
• How to Grow Your Mobile Opt-ins
• What Is PXM Platform?
• What Are PIM Platforms?
• What Is the Difference Between PXM and PIM?
• What Is PIM Software Used For?
• Is Mobile Marketing Different From Digital Marketing?
• What Is Mobile Marketing in Digital Marketing?
• What Are Two Examples of Mobile Marketing?
• What Type of Marketing Is Mobile Marketing?
• What Are the 4 P's of Mobile Marketing?
• How Important Is Registration?
• What Is the Best Program to Make a Catalog?
• How Do I Make an Online Free Catalog?
• How Do I Create a Digital Catalog?
• How Do I Register a New Product?
• What App Is Best for Making a Catalog?
• What Are Three Advantages of Mobile Marketing?
• What Are the Five Benefits of Mobile Marketing?
• Should You Register a New Product?
• What Is an Example of Mobile Marketing?
• What Are the 5 Elements of Mobile Marketing?
• What Does It Mean If a Product Is Registered?
• How Do You Plan a Mobile Marketing Strategy?
• How Do I Register My Product?
• What Is a Mobile Marketing Strategy?
• What Program Can I Use to Make a Catalog?
• What Type of Software Is Best Suited for Creating Brochures, Catalogs, and Newsletters?
• How Do I Create a Digital Catalog for Free?
• What Are the Contents of a Good Product Catalog?
• How Do I Create an Online Digital Catalog?
• How Do I Create a Product Catalog?
• How Much Does Catalog Design Cost?
• How I Create a Product Catalog in PDF?
• Where Can I Make a Product Catalog?
• What App Can I Use to Make a Catalog?
• How Can I Create a Free Catalog?
• Is Product Registration the Same as Warranty Registration?
• What Is a Warranty Registration Card?
• What Is the Point of Registering a Product?
• What Is a Product Catalog Website?
• Is Product Registration Worth It?
• What Is an Example of a Product Catalog?
• How Do I Make a Product Catalog in Word?
• What Is a Buying Guide?
• How Do You Write a User Guide?
• What Is a User Guide Description?
• How Do I Make a Simple Product Catalog?
• What Is the Most Important Aspect of a Buying Guide?
• How Do I Make a Product Catalog?
• How Do You Write a Product Buying Guide?
• How Do You Make a Buyer’s Guide?
• How Do I Make a Free Download Catalog?
• How Do I Create a Product Catalog in Excel?
• How Do I Make an Online Product Catalog?
• How Do I Make a Catalog for My Product?
• What Should a User Guide Look Like?
• What Is the Best Software to Make a Catalog?
• What Is a Good Product Catalog?
• What Are Good Examples of Product Catalogs?
• How Do I Open My SMS Messages?
• What's Going On With Google and Cookies?
• What Is an Example of a Content Management System?
• How Can a CMS and PIM Work Together
• What Are 4 Functions of CMS?
• How Many Types of Messages Are There?
• What Is a Content Management System Example?
• What Are the 3 Types of Messages in Communication?
• Where Do I Find My Text Messages?
• How Do I Choose the Best CMS?
• What Is an SMS Message?
• What Are 5 Examples of Content Management Systems or CMS?
• What Are the 4 Types of Messages?
• What Is the Most Common Type of CMS?
• What Is the Difference Between a Text Message and a SMS Message?
• Which Are the 2 Types of Content Management Systems CMS?
• What Is the Meaning of Text Messaging?
• What Is Meant By Content Management System?
• Where Is SMS on Your Phone?
• What Is the Main Function of CMS?
• What Are the 3 Different Types of CMS?
• What Is the Most Used CMS System?
• Top 4 Templates for Channel Marketers at Manufacturing Companies
• How Many Types of Messaging Are There?
• Benefits of Using a Short Code
• What Is the Use of Text Messages?
• 3 Considerations for CPG Marketers
• What Is Text Messaging?
• Considerations for Selecting Text Keywords
• What Is a Short Code?
• How Marketers Can Use ChatGPT
• Four Considerations for Marketers in Manufacturing
• How to Create a Content Outline for a Digital Experience
• Web App Pushing Is Finally Coming to iOS
• How Brands Can Leverage an Omnichannel Strategy for Product Launches
• Why Text Messaging is Must-have Channel
• Importance of D2C
• 10 Ways to Collect Mobile Opt-ins
• 8 Innovative Ways to Disrupt the Aisle
• 4 Ways to Collect Zero-party Data
• How to Increase Customer Engagement by Bridging Offline and Online Experiences
• 5 Creative Ways to Help Customers Find the Best Product
• 10 Ways to Create an Engaging Booth Experience
• How to Improve the Shopper Experience
• How to Amplify Your Marketing Campaigns
• Clean Store Challenges Facing Shopper Marketers
• What is Zero-party Data and Why You Need It
• What is a Clean Store Policy?
• Why Connecting a Digital Element to Your Product is Vital to Your Business
• The Must-have Channel for Your Marketing Strategy
• How Can Your Brand Increase Its Warranty Registration Rates? Simplify the Process
• Capture Leads 24/7 with Our Lead Registration Template
• The Benefits of an Omnichannel Strategy for Your Brand and Customers
• What Should Be Included in a Wayfinder App?
• Use Product Descriptions Across All Channels with Lumavate
• AI Writing and Lumavate’s DXP to Create a Product Guide
• 5 Tips for Creating Effective Product Guides
• Providing Personalized Product Guides to Your Customers
• What Should a Product Description Include?
• 5 Examples of Great Product Descriptions
• How to Write Product Descriptions
• What Are the Costs of Creating a Product Guide?
• How to Make a Product Guide
• What Should Be Included in a Product Guide
• The Power to Say Yes to More Marketing Ideas ( And In This Case It's Okay!)
• Using Analytics to Inform Your Microsites Strategy
• What's Your Microsites Strategy?
• 3 Types of Effective Microsites
• Do I Need a Website or Microsite?
• Do I Need to Use a Microsite Builder?
• 3 Tips for More Effective Microsites Strategy
• 5 Tips for Designing Memorable Microsites
• 3 Tips to Increase Conversions on Microsites
• 3 Examples of Microsites that Work
• When are Microsites useful?
• What Makes a Good, Modern Microsite?
• Get Serious about Digital Marketing with Batch Activations
• What are the Costs of Account-Based Marketing?
• 5 Benefits of Account-Based Marketing
• When to use Account Based Marketing?
• What's Your Account-Based Marketing Strategy?
• 3 Tips for Better Account-Based Marketing Strategy
• Using Analytics to Inform Your Account Based Marketing Strategy
• 3 Types of Effective Account Based Marketing Tactics
• How to Generate Demand and Leads with ABM
• How to Budget for Account-Based Marketing Programs
• Using Lumavate's DXP to Generate Demand and Leads
• Do I Need an Account-Based Marketing Platform?
• 3 Types of Account-Based Marketing Platforms
• Do I Need to Use a Mobile App Builder?
• 3 Types of Effective Landing Page
• 3 Tips to Increase Conversions on Landing Pages
• 3 Examples of Landing Pages that Work
• 5 Tips for Designing Memorable Landing Pages
• Do I Need to Use a Landing Page Builder?
• What makes a good, modern landing page?
• Using Analytics for Your Landing Page Strategy
• 3 Tips for More Effective Landing Page Strategy
• What’s Your Landing Page Strategy?
• What are the Costs of Creating a Landing Page?
• Do I need a Landing Page, Microsite, or Website
• When Are Landing Pages Useful?
• Why (and Why Not) to use a Headless CMS
• Three Examples of Inbound Marketing Channels
• When to use Inbound and Outbound Marketing?
• What is an Inbound Marketing Channel?
• Which type of Inbound Marketing is for you?
• 5 Ways to connect inbound and outbound marketing
• The Ins and Outs of Inbound and Outbound Marketing
• 5 Principles of Inbound Marketing
• Three Steps to Inbound Marketing
• What is Omnichannel Marketing?
• Three Examples of Effective Inbound Marketing
• Developing a Marketing Strategy from Scratch
• What are the Four Stages of Inbound Marketing?
• Leveraging Digital Experiences for Sales Enablement
• Harness the Power of Your MarTech Stack to Create Personalized Experiences Everyday
• Great Products Aren’t Enough to Drive Brand Loyalty - Here’s What Will
• 4 Steps for Improving Content App Engagement
• What Marketers Can Learn from This Year’s SXSW QR Stunt
• 4 Ways CPG Brands Can Standout in the Aisle
• How 4 Industries Are Embracing Artificial Intelligence
• Becoming an Advocate for Your Audience
• How Marketers Can Stay in Front of Gen Z Audiences with Social Commerce
• What Are Examples of Mobile Marketing?
• How QR Codes Can Be Used to Increase Fan Engagement
• Can I Make an App Without Coding?
• FRE Wines Quiz App Encourages Consumers to Find the Perfect Mocktail
• 4 of Our Favorite Podcast Episodes on Leadership
• Product Marketers: Creating a Digital Strategy that Works
• Understanding the Importance of Mobile Marketing
• The Secret Sauce to Your Next ABM Campaign
• The Dos and Don'ts of Rebranding
• How to Develop an Influencer Marketing Strategy
• Debunking PLG Misconceptions
• Making B2B Marketing More Fun
• Crafting a Best-in-class Event
• Your Ultimate PR Playbook
• Mobile Brand Crushes: Summer 2021
• How to Create a Strong Community of Practitioners
• Secrets From a Podcast Host
• Our Top 5 Podcast Episodes on Mobile Marketing
• Our Top 5 Podcast Episodes on Career Advice for Marketers
• Why More Marketers Need to Become CROs
• Chipotle is Winning at Mobile Marketing
• 7 Questions You Should Be Asking Your Customers
• How to Incorporate Video in Every Aspect of Your Business
• Making Marketing Easier
• Is This the Future of Delivery?
• The Alphabet Soup of Tech
• Everything You Need to Know About a Guest Blog Program
• What to Expect From SEO
• Balancing Creativity vs. Speed-to-Market
• A Marketing Team of One’s Playbook
• How Sports Have Embraced Digital Transformation
• Why You Need to Invest in Your Brand
• How Perception Plays a Massive Role in Branding
• Theater of the Mind & Marketing
• Creative Ways Brands Are Using AR
• Speed > Perfection
• Making the Most of Your Marketing Career
• Brands Crushing Their TikTok Campaigns
• Opportunities for Mobile in the Wine Industry
• International Marketing Is More Than Just Marketing in a Different Country
• Tips and Tricks Every Mobile Marketer Should Know
• Secrets to Paid Media
• Stop the Sh*tty Marketing
• Mobile Brand Crushes: Valentine’s Day Edition
• Influencers Aren’t Just Found on Instagram
• Creating a Culture for Content Creation
• It's Official: Consumers Are Mobile-obsessed
• Field Marketing Isn’t Just Events Anymore
• How to Hit All of Your Marketing Goals with a Free PWA App Builder
• Can I Have Your Attention, Please?
• How the Real Marketers Podcast Influenced Our Brand
• Let’s Chat About Chatbots
• QSR Restaurants Have Turned to Mobile
• What Does Marketing Agility Really Mean?
• Not Everyone Has to Like You
• There's No Such Thing as a Monopoly on Good Ideas
• Mobile Shatters Records During 2020 Holiday Shopping Season
• Marketing Trends for 2021
• WTH is #MarketingTwitter?
• Mobile Champions of 2020
• 7 Mobile New Year's Resolutions You Should Make Right Now
• Finding Your Voice
• Stop Being So Serious
• Both Sales and Marketing Need to Win
• How to Find Your Place on TikTok
• The Viral Button Doesn’t Exist
• Let That Sh*t Go
• Mobile Brand Crushes: Thanksgiving Edition
• Revealing Your Marketing Secrets
• What a Professional Racer Taught Us About Marketing
• The Bar’s Been Raised
• Marketers Need to Learn to Say Sorry Not Sorry
• Mobile Brand Crushes: Halloween Edition
• Lessons from Mobile Matters: Marketing + Sales = Best Friends
• Lessons From Mobile Matters: There Are No Marketing Emergencies
• Handling the Unexpected
• Is a No Code App Builder Free too Good to Be True?
• Lessons from Mobile Matters: Silver Bullets for Marketing Don’t Exist
• Your Mobile Strategy Needs Work
• Open Source No Code App Builder Explained
• Common Misconceptions About Being a No Code App Builder
• A Crash Course to Being a No Code Web App Builder
• 2020 Holiday Shopping Predictions
• 6 Words Every Marketer Wants to Hear
• Embrace Crazy Ideas
• How Has 2020 Changed Our Technology Use?
• Lessons from Mobile Matters: Niches Make Riches
• Stop Being Scared of Video
• Mobile Brand Crushes: QR So Beautiful
• 2020: The Year Digital Transformation Skyrocketed
• Lessons From Mobile Matters: Having a Healthy Relationship With Your Career
• Lessons from Mobile Matters: Marketing is Just a Game
• Mobile Matters Lessons: How Voice Strategy Is Changing
• How to Choose One of the Top 10 Mobile App Development Companies to Work With
• What You Need to Know About No Code App Development Platforms
• Lessons from Mobile Matters: Stop Being an Order Taker
• Benefits of Taking on New Digital Projects
• The Truth About Working With Web and App Development Companies
• Want to Build an App? Try a No Code Web Application Builder!
• Mobile Brand Crushes: You’re the One I Want
• Lessons from Mobile Matters: Innovation by Saying No to 99 Things and Yes to One
• Mobile and OOH Advertising are Teaming Up
• Lessons from Mobile Matters: How to Get to the Fun Faster
• Can I Create an Android App Without Coding Offline, Free of Charge?
• Lessons from Mobile Matters: All Things PWAs
• How Has Search Changed in 2020
• Lessons from Mobile Matters: Stop Avoiding Video
• Lessons We’ve Learned This Year: Innovation is the Key to Success
• Lessons from Mobile Matters: Marketers Can’t Live in the Past
• Lessons from Mobile Matters: Fail Fast and Pivot
• Mobile Brand Crushes: This Just Can’t Be Summer Love
• Lessons from Mobile Matters: Creating a Digital Experience Your Consumers Enjoy
• Lessons from Mobile Matters: Email Is Here to Stay
• Lessons from Mobile Matters: The Launch Isn’t The End, It’s Just The Beginning
• Why You Should Consider Building an App Without Code
• How YOU Can Create an App Without Coding
• How to Go from Citizen Developer to App Maker
• Lessons From Mobile Matters: Balancing the Relationship Between Marketing and IT
• Is App Building Software Only for IT?
• Lessons from Mobile Matters: Keep Your Customers at the Center of Everything You Do
• How Do I Get Started With Mobile Marketing?
• Lessons from Mobile Matters: It’s Time to Embrace NFC
• Finding the Best App Builder for Your Business
• Is It Time to Actually Embrace Shadow IT?
• Your Guide to Selecting a PWA App Builder
• Why Should You Use a PWA Builder?
• What Does the Best PWA Builder Look Like?
• Questions to Ask When Choosing the Best Progressive Web App Builder For You
• Lessons from Mobile Matters: Discover What Technologies You Should Use In Your Business
• Benefits and Drawbacks of Working With App Development Companies
• Questions to Ask Yourself Before Searching for App Developers Near Me
• Why Is Mobile Marketing Important?
• Mobile Matters Lessons: How to Start Your Mobile SMS Strategy
• How Shadow IT Is Impacting Your Company
• Lessons from Mobile Matters: 5G is Coming. Is Your Business Ready?
• Lessons from Mobile Matters: Creating an App That Will Boost Value for Your Business and Consumers
• Lessons from Mobile Matters: Don’t Be Afraid to Purge Your Subscriber List
• Unlock the True Magic of NFC
• Lessons from Mobile Matters: Your Company Needs a Mobile-first Mentality
• Answering the Top 3 Mobile Marketing Questions
• Why Scaling REALLY Matters
• Hosting a Virtual Event
• How We Can Help
• How Combining QR Codes and TV Can Elevate Your Marketing Strategy
• Citizen Developers: Empowering Your Workforce to Build Apps
• Mobile eCommerce Traffic Skyrocketed in 2019
• Earning Trust through Effective Group Communication
• 4 Lead Capture Stats B2B Marketers Need to Know
• 5 Must-Know AR Stats
• Your Guide to a Quick Product Registration Audit
• We're Throwing Away the Marketing Funnel
• Whiteboard Wednesday: It's a Special Holiday!
• Marketers: Your Customer Journey Isn't Linear
• 2019 Quarter 2 Recap: Whiteboard Wednesday
• Here Are 3 Lessons in Digital Marketing Strategy from Top Marketing Leaders
• Whiteboard Wednesday: Best Practices for Video on Mobile
• Whiteboard Wednesday: SMS Compliance 101
• Whiteboard Wednesday: Mobile Brand Crushes
• Whiteboard Wednesdays: Best Practices for Mobile Email Design
• Whiteboard Wednesdays: How to Know if You Need a Voice Strategy
• GDPR Isn't The Death of Personalization: A Conversation with Choice Hotels' Brent Bouldin
• Whiteboard Wednesday: Image Recognition
• Messaging for Moments: A Conversation with GE's Rochelle Hartigan
• Whiteboard Wednesday: Apple Event Recap
• Turning Legacy Brands Into Digital Brands: A Conversation with Crayola's Josh Kroo
• Email Marketing Metrics: A Conversation with Oracle's Chad White
• Whiteboard Wednesday: Brands Rockin' RCS
• Design Thinking that Works: A Conversation with IBM's Dan Laughlin
• Image Recognition Is the New Mobile Frontier
• How to Optimize Your Mobile Commerce Experience
• Your Guide to No Click Search and On-SERP SEO: A Conversation with Moz Co-founder Rand Fishkin
• Implementing RCS in Your Mobile Strategy
• Whiteboard Wednesdays: Mobile World Congress 2019
• Agile Marketing and Innovation Labs: A Conversation with Hubspot's Scott Brinker
• Your Mobile Engagement Dictionary
• Engineers + Customers = Better Mobile: A Conversation with DroneDeploy's Eric Hauser
• This Year's Mobile Ad Touchdowns & Fumbles
• Voice Series: Kickstarting Voice Search Strategy
• 5 Ways to Make Your Customer Journey Mobile-first
• Whiteboard Wednesday: Wearables
• The Evolution of Text Campaigns
• Voice Series: What Industries Are Ready for Voice Search?
• Whiteboard Wednesdays: 2019 CES Recap
• Using Customer Feedback: A Conversation with Lowe's Taylor Webster
• Voice Series: How To Nail Your Voice Search Strategy
• Whiteboard Wednesdays: 2019 Digital Marketing Predictions
• NFC And Your Business: A Conversation with NXP's Tim Daly
• Out-of-home Advertising Is Getting a Digital Makeover
• Whiteboard Wednesdays: Mobile Matters
• Multi-Device's Effect on Digital Advertising: A Conversation with DemandJump's Shawn Schwegman
• What Your Brand Can Learn From Coke's Digital Strategy
• Your Mobile Strategy for Winning Bargain Shoppers' Dollars
• The Ultimate Resource List for Your Mobile Video Strategy
• New Tech for Successful Marketing Campaigns: A Conversation with Mobivity's Dave Galante
• The Hidden Power Behind Your Phone's Camera
• Google Just Disabled Nearby Notifications. Here’s What We Can Learn
• Whiteboard Wednesdays: App Graveyard
• How Anheuser-Busch's Digital Strategy Wins with Mobile Tech
• These Beverage Companies Are Taking It Beyond the Bottle
• How Mobile Can Solve Stadiums’ Biggest Challenges
• Nike Is Using NFC for Personalized Mobile Experiences
• Whiteboard Wednesdays: Location-based Marketing Tools
• Whiteboard Wednesdays: Mobile Ads and PWAs
• This Tech Stunt at the US Open Fell Flat
• Brands Cashing In on Mobile Payments with Venmo
• Swipe Up for Great Mobile Experiences
• Sworn Off Apps? Consider this Alternative...
• Using Mobile in your Influencer PR Packages
• Whiteboard Wednesdays: Rich Communication Services (RCS)
• How Coke Leverages Mobile Tech for a Memorable Fan Experience
• Whiteboard Wednesdays: Accelerated Mobile Pages (AMPs)
• Key Mobile Metrics You Should Be Measuring
• Let's Stop the Native App Bribery
• Want to Impress Shoppers? Keep It Simple.
• Google Just Quietly Launched a Big SEO Ranking Change
• Your Guide to Mobile Advertising
• GPS, Beacons, and Geofencing...Oh My!
• Use Fun Mobile Recipe Experiences for Post-purchase Engagement
• Want to Connect with Millennials? Text Is Still King
• Your Guide to AMPs + PWAs
• Whiteboard Wednesdays: Visualizing Data
• Millennials and Mobile in the Kitchen
• Mobile-friendly vs. Responsive Design
• Whiteboard Wednesdays: Getting Data to the Cloud
• Your Guide to Accelerated Mobile Pages
• Want To Boost Your SEO? Try A PWA!
• RCS: What Is It and Why Does It Matter?
• Are You Ready for Faster Mobile SEO Criteria?
• Whiteboard Wednesdays: Introduction to the Internet of Things
• Your UI/UX Cheat Sheet
• Here's How Disney Uses IoT for a Seamless Guest Experience
• Meeting the Needs of Today's Omnichannel Shoppers
• Whiteboard Wednesdays: Innovative CPG Use Cases
• 5 Companies Winning with Facebook Messenger Chatbots
• This Summer's Hottest Digital Marketing Trends
• How to Provide Hyperlocal Mobile Experiences
• How to Get the Most Out of Your Influencer Marketing Strategy
• Getting Started with SMS Campaigns
• Mobile Marketing with Beacons
• Agencies: Become Experts on More Than Your Expertise
• Why People are Buzzing About Google Duplex
• Everything You Need to Know About V-commerce
• The Potential Behind Smart Packaging
• Three CPG Brands That Are Nailing Mobile Experiences
• Whiteboard Wednesdays: SMS Campaigns
• Brands Are Already Doing Amazing Things with ARCore
• Whiteboard Wednesdays: Mobile SEO
• Whiteboard Wednesdays: QR Codes
• Getting Schooled: Supporting Education Through Mobile
• Whiteboard Wednesdays: Smart Activation
• Best Practices for Boosting Mobile SEO
• Digital Transformation
• Upping Your Visual Merchandising Game with Mobile
• Mobile Is the Way To Their Hearts
• Mobile Display Ads: Where Are Your Users Landing?
• The Big Game's Biggest Loser? Brands Without Mobile
• Here's How To Get Started With Your IoT Strategy
• We're Ignoring the Most Obvious Way To Engage Our Employees
• Exciting Tech Announcements from CES 2018
• Where Will CX Go In 2018: Four Predictions For The New Year
• IoT Is Powering More Than Just Smart Homes
• Brands Using Augmented Reality to Create Amazing Experiences
• The Numbers Are In: Mobile Ruled Black Friday
• Demystifying IoT: What Is the Internet of Things
• The ROI of Customer Experience
• A Quick Summary of Chrome Dev Summit 2017
• In The Age of The Millennial Buyer, Customer Experience is More Important Than Ever
• QR Codes: Brands Doing Them Right and Seeing Results
• QR Codes: Best Practices For the Best Results
• Contextual Activation: What It Is and Why You Should Care
• The Real Reason Blockbuster Lost To Netflix
• You're Using QR Codes More Than You Realize
• The Comeback Kid: QR Codes
• The Missing Link in Your Tech Implementation Plans: An Outside-In Perspective
• Ready to Revamp Your Customer Experience? Get Out the Map!
• New Year's Resolution Time! Think BIG, Start Small
• Why Do I Need Lumavate if I Have a Mobile App?
• Why do I need Lumavate if I have a Mobile Friendly Corporate Website?