Trends and Research Blog Posts

• What's Going On With Google and Cookies?
• Four Considerations for Marketers in Manufacturing
• Web App Pushing Is Finally Coming to iOS
• Why Text Messaging is Must-have Channel
• Importance of D2C
• Harness the Power of NFC
• Clean Store Challenges Facing Shopper Marketers
• What is a Clean Store Policy?
• Rolling Out Shopper Experiences in the Aisle Through Shelf and Floor Talkers Improves the Retail Customer Experience
• The Next NFC Wave: Elevating and Connecting Products
• First-Party Data: Survive the Cookiepocalypse
• How Technology is Improving the Live Sports Experience
• Is BeReal the Next Big Social Media Deal?
• How to Improve your Visitor Experience with Wayfinding
• What Marketers Can Learn from This Year’s SXSW QR Stunt
• 4 Ways CPG Brands Can Standout in the Aisle
• How 4 Industries Are Embracing Artificial Intelligence
• What's Two Shades of Green, Includes a New Chip and new iPhone SE? It must be Apple Product Day.
• How Marketers Can Stay in Front of Gen Z Audiences with Social Commerce
• What is the No Code Movement?
• What Are Examples of Mobile Marketing?
• 10 Ways Wayfinding Improves the Visitor Experience
• What’s the Big Takeaway from Super Bowl LVI, Marketers? Keep It Simple!
• How QR Codes Can Be Used to Increase Fan Engagement
• Tips for Getting Employees to Actually Read and Engage with Your Content
• FRE Wines Quiz App Encourages Consumers to Find the Perfect Mocktail
• Make Back to School Better than Ever by Moving to Mobile
• 3 Ways Restaurants Can Use Mobile Technology
• How Influential is Gen Z When it Comes to Marketing?
• Why CPG Brands Need to Embrace Mobile
• Is This the Future of Delivery?
• Here’s What You Need To Know About Rising Consumers Expectations
• How Sports Have Embraced Digital Transformation
• A New Take on St. Patrick’s Day
• Opportunities for Mobile in the Wine Industry
• Our Developers Write Code So You Don’t Ever Have To
• Digital Transformation in the Healthcare Industry
• 3 Ways Mobile Can Transform the Museum Experience
• What Trends Emerged During the Big Game?
• Let’s Chat About Chatbots
• QSR Restaurants Have Turned to Mobile
• What Does Marketing Agility Really Mean?
• Is Print Media Dead?
• CES 2021 Recap
• Mobile Shatters Records During 2020 Holiday Shopping Season
• Marketing Trends for 2021
• WTH is #MarketingTwitter?
• Holiday Campaigns You Don’t Want to Miss
• What’s Apple Been Up to Lately?
• Don’t Underestimate Loyalty Programs
• Is Artificial Intelligence Taking Over Our World?
• Grocery Shopping Deep Dive
• Pulse Check on the Apple-Google COVID-19 Contact Tracing Tool
• 6 Words Every Marketer Wants to Hear
• Embrace Crazy Ideas
• How Has 2020 Changed Our Technology Use?
• WTH is a Mobile-Focused Restaurant?
• Stop Being Scared of Video
• Why We Hate the App Store
• 2020: The Year Digital Transformation Skyrocketed
• Transition to Virtual Everything
• Lessons We’ve Learned This Year: Innovation is the Key to Success
• What Happened at WWDC20?
• Benefits of In-Store Mobile App for CPG
• Lessons from Mobile Matters: It’s Time to Embrace NFC
• Lessons from Mobile Matters: Discover What Technologies You Should Use In Your Business
• Mobile Matters Lessons: How to Start Your Mobile SMS Strategy
• Lessons from Mobile Matters: 5G is Coming. Is Your Business Ready?
• The Latest Consumer Behavior Trends in 2020
• Stopping the Stigma Around Mental Health
• Brands Turning to QR to Engage with Consumers During COVID-19
• Commercials Winning Due to Authenticity and Human Connection
• Lessons from Mobile Matters: Your Company Needs a Mobile-first Mentality
• Tracking the Spread of COVID-19 Using Location Data
• Graduation Doesn’t Have to Be Cancelled. Just Make it Virtual!
• 4 Ways to Access and Install PWAs (That Don’t Include Going to the App Store)
• iOS 14 Is Coming: What Can You Expect to See?
• What Can We Learn About Leadership Right Now?
• The Importance of Contactless Payment
• Hosting a Virtual Event
• Why PWAs are Taking Over Mobile Commerce
• From the Beginning of the Web to Progressive Web Apps. How Did We Get Here?
• 5G Check-in: Its Impact on Mobile and the Internet of Things (IoT)
• Microsoft Unveils Its New Chromium Edge Browser
• Low-Code vs. No Code: What’s the Difference?
• CES Recap 2020
• It’s Time to Take Wayfinding Into Your Own App
• How CPG Brands Can Build Consumer Trust with Mobile
• Your Guide to Maximum Trade Show ROI
• 5 Must-Know AR Stats
• Your Guide to a Quick Product Registration Audit
• Mobile Use Cases for Quick-Service Restaurants: Whiteboard Wednesday
• Innovative Brands Using QR: Whiteboard Wednesday
• How QSR Brands Can Build Loyalty Programs that Work
• Whiteboard Wednesday: Mobile Brand Crushes
• Whiteboard Wednesday: Image Recognition
• Whiteboard Wednesday: Apple Event Recap
• Whiteboard Wednesday: Q1 '19 Recap
• Why Apple's Newest iOS Update is a Big Deal for PWAs
• Image Recognition Is the New Mobile Frontier
• Whiteboard Wednesdays: Mobile World Congress 2019
• Whiteboard Wednesday: Wearables
• Voice Series: What Industries Are Ready for Voice Search?
• Whiteboard Wednesdays: 2019 CES Recap
• 3 Industries Poised for PWA Disruption in 2019
• Out-of-home Advertising Is Getting a Digital Makeover
• Multi-Device's Effect on Digital Advertising: A Conversation with DemandJump's Shawn Schwegman
• Here Are 4 Brand Leaders' Mobile Predictions
• Whiteboard Wednesdays: 2018 Year in Review
• What Your Brand Can Learn From Coke's Digital Strategy
• IoT In Your Business: A Conversation with Allegion's Rob Martens
• Why The Brick-And-Mobile Trend Is Here To Stay
• Whiteboard Wednesdays: Augmented Reality (AR)
• Whiteboard Wednesdays: 5G
• 5G Is Coming: A Conversation with AT&T Indiana's Bill Soards
• The Ultimate Resource List for Your Mobile Video Strategy
• How the Hotel Industry is Using AI for Better Guest Experiences
• Whiteboard Wednesdays: M-commerce & Cyber Monday
• New Tech for Successful Marketing Campaigns: A Conversation with Mobivity's Dave Galante
• Making Multichannel Work: A Conversation with Merkle's Marsha Villasenor
• SMS, Mobile Metrics, and Mobile-first: A Conversation with Simon Malls' Patrick Flanagan
• The Restaurant Industry is Bringing CIOs and CMOs Together
• Stadiums and Arenas Revamping their Digital Strategies
• Whiteboard Wednesdays: Brands Using NFC
• Engaging Remote Employees With Mobile
• This Mobile Tech Could Have Saved Nike's Failed SNKR Drop
• Whiteboard Wednesdays: Toy Brands Using Mobile
• Online Retailers Making Holiday Shopping Experiential
• YouTube + Mobile = The Toy Industry’s Secret Weapons
• Google Just Disabled Nearby Notifications. Here’s What We Can Learn
• How Anheuser-Busch's Digital Strategy Wins with Mobile Tech
• How to Create A Winning Sports Sponsorship Strategy
• These Beverage Companies Are Taking It Beyond the Bottle
• How to Stand Out in the Mobile Commerce Boom
• Whiteboard Wednesdays: NFC + Apple
• Progressive Web App Feature: The Weather Channel
• How Mobile Can Solve Stadiums’ Biggest Challenges
• Whiteboard Wednesdays: Push Notification Best Practices
• How Beverage Brands Are Competing in the Age of the Influencer
• Progressive Web App Feature: Luxmart
• Nike Is Using NFC for Personalized Mobile Experiences
• Whiteboard Wednesdays: Location-based Mobile Messaging
• The Google Pixel 3 Shows the Power of AI in Action
• Creating Compelling Game Day Experiences for Every Type of Fan
• Customer Journey Mapping: Implementation and Improvement
• Whiteboard Wednesdays: Location-based Marketing Tools
• TGI Fridays Serves Up Mobile Ordering Option
• When LEGO Saw Losses, It Turned to Tech
• Mapping Out Your Ideal Customer Journey
• Whiteboard Wednesdays: Quarter 3 Mobile Tech Recap
• Why the NFL Move to Mobile Ticketing Will Score
• Here's How Nike's Mobile Strategy Dominates
• Notre Dame Leverages AR in Irish Reality Experience
• Scanning QR Codes Is Now Easier Than Ever
• Whiteboard Wednesdays: Mobile Engagement Metrics
• Progressive Web App Feature: Alibaba
• Why 5G Is A Big Deal
• This NFC News Could Transform Mobile Engagement
• Apple is About to Make Some Big Changes
• This Tech Stunt at the US Open Fell Flat
• Mapping Our Your Current Customer Journey
• Here's How Denny's Is Winning the Here-and-now Customer
• Whiteboard Wednesdays: Mobile Use Cases for Amusement Parks
• Brands That Are Embracing Voice Command
• Progressive Web App Feature: Trivago
• Customer Journey Mapping: Building the Right Team
• Progressive Web App Feature: Pinterest
• Whiteboard Wednesdays: Mobile Design Best Practices
• Salesforce Shopper Report Confirms that Mobile Is King
• Lyft and SeatGeek Partner for Hyperlocal Experiences
• Brands Cashing In on Mobile Payments with Venmo
• Whiteboard Wednesdays: Mobile Navigation
• Here's How to Capitalize with Instagrammable Packaging
• How Royal Caribbean Is Winning Over Millennials
• Here's How Big Brands Are Using NFC
• Whiteboard Wednesdays: Mobile-first Design
• Millennials Expect More out of Their Game Day Experiences
• Using Mobile in your Influencer PR Packages
• Teams Winning Fans' Hearts with Mobile
• How Coke Leverages Mobile Tech for a Memorable Fan Experience
• Whiteboard Wednesdays: Accelerated Mobile Pages (AMPs)
• Here's How Kroger Is Nailing In-store Mobile Experiences
• Beauty Brands with Incredible AR Experiences
• Back to School Clicking: Brands Taking Back to School Shopping Online
• Want to Impress Shoppers? Keep It Simple.
• Here's How Target's Secret App Connects Designers and Customers
• Whiteboard Wednesdays: Google's Speed Update
• Whiteboard Wednesdays: Mobile Use Cases for Sporting Venues
• Snapchat Is Adding A New Dimension to Theme Parks
• Whiteboard Wednesdays: Mobile Use Cases for Hospitality
• Your Guide to Mobile Advertising
• GPS, Beacons, and Geofencing...Oh My!
• Testing Out the New iOS 12 Public Beta
• Use Fun Mobile Recipe Experiences for Post-purchase Engagement
• Whiteboard Wednesdays: Q2 Recap
• Want to Connect with Millennials? Text Is Still King
• Brands We Love Are Building PWAs: Part 2
• Whiteboard Wednesdays: Visualizing Data
• Amazon's Alexa Checks Into Marriott Hotels
• Your Guide to Accelerated Mobile Pages
• RCS: What Is It and Why Does It Matter?
• Are You Ready for Faster Mobile SEO Criteria?
• Your UI/UX Cheat Sheet
• Here's How Disney Uses IoT for a Seamless Guest Experience
• Meeting the Needs of Today's Omnichannel Shoppers
• Whiteboard Wednesdays: Innovative CPG Use Cases
• Here's What Happened at Apple's 2018 WWDC
• 5 Companies Winning with Facebook Messenger Chatbots
• Whiteboard Wednesdays: Personalization in Mobile
• This Summer's Hottest Digital Marketing Trends
• How to Provide Hyperlocal Mobile Experiences
• Whiteboard Wednesdays: Mobile App Adoption and Engagement
• Getting Started with SMS Campaigns
• Mobile Marketing with Beacons
• Agencies: Become Experts on More Than Your Expertise
• Why People are Buzzing About Google Duplex
• Everything You Need to Know About V-commerce
• What's New in Google's Lighthouse 3.0
• The Secret to Higher Mobile Ad Conversions: PWAs
• The Potential Behind Smart Packaging
• No, They Won't Download Your App In-Stores
• McDonald's Admits to Low App Adoption...But They're Not the Only Ones
• Whiteboard Wednesdays: Short Codes
• How the Healthcare Industry is Using AR
• Another Mobile Win for Hilton's HHonors App
• Three CPG Brands That Are Nailing Mobile Experiences
• Brands Are Already Doing Amazing Things with ARCore
• Wearables Are Changing Healthcare As We Know It
• Whiteboard Wednesdays: Mobile SEO
• This Nordstrom Program Is a Telltale Sign of Changing Retail Habits
• What Google's ARCore Means for Mobile Experiences
• Why Hasn't Mobile Disrupted the Healthcare Industry?
• Whiteboard Wednesdays: QR Codes
• Getting Schooled: Supporting Education Through Mobile
• In the Age of the Smart Speaker, Brand Is More Important Than Ever
• Whiteboard Wednesdays: NFC
• Apple Now Supports Cloud-based Mobile Apps
• Features We're Most Excited About In the iOS 11.3 Update
• Whiteboard Wednesdays: Smart Activation
• Marketers: Mobile Is Your Duty
• A Pulse Check on IoT
• The New Workplace Norm: Employee Tracking
• XR: How the New Tech Is Helping Industries Across the Board
• Brick and Mortar Stores: Here's How to Not End Up Like Toys R Us
• Whiteboard Wednesdays: Google's Lighthouse Audit
• Best Practices for Boosting Mobile SEO
• Four Ways to Boost Employee Engagement
• How You Can Incorporate Emotion into Your Mobile Experiences
• eCommerce Best Practices for CPG Brands
• Four Industries Leading the Way in IoT
• Four Essential Ways to Engage Your Employees Using Mobile
• Introduction to Whiteboard Wednesdays
• The 2018 Winter Olympics is Winning Gold in Tech Integration
• Upping Your Visual Merchandising Game with Mobile
• Making Your Guests Feel At Home with Mobile Tech
• 2018 Mobile Predictions
• Ways to Reach Your Guests Beyond Their Room
• Tips On Creating a "Nice To Meet You" Moment with Onboarding
• Returns on Providing A Sleek Unboxing Experience
• Teams Are Using Mobile to Enhance the Fan Experience
• We're Ignoring the Most Obvious Way To Engage Our Employees
• Creating Loyal Guests with a Rewards Program That Does More
• Creating the Ultimate Event Experience with Indoor Positioning
• Our CES 2018 Wrap Up
• Exciting Tech Announcements from CES 2018
• How Millennials are Influencing the RV Industry
• Where Will CX Go In 2018: Four Predictions For The New Year
• How to Become Guardians of Your Guest's Experience
• Six Ways to Wow Your Customers From the Beginning
• The Apple Ban on Templated Apps Is the Perfect Indicator the World Is Ready for Cloud-based Apps
• Mobile Could Have Fixed My Bad Hotel Stay
• Brands Using Augmented Reality to Create Amazing Experiences
• Amazon Is Nailing Micro-experiences
• The Numbers Are In: Mobile Ruled Black Friday
• A Guide To Maximizing Your Holiday Shopper's Experience
• Three Ways You've Already Encountered IoT
• Brands Proving That Knowing Your Audience Is Key
• QR Codes: Brands Doing Them Right and Seeing Results
• Borders' Eight Month Lag Did Them In
• QR Codes: Best Practices For the Best Results
• Four Factors to Consider in Your Build vs. Buy Debate
• Common Misconceptions About PWAs: The Technology is Too New
• Here's Why Uber Isn't A Tech Company
• Your Mobile Engagement Dictionary: Part Two
• Brands Seeing Benefits from Their Progressive Web Apps
• NFC: The Key to a Frictionless Customer Experience
• How Apple Took Out Kodak
• Brands We Love Are Building Progressive Web Apps
• Your Mobile Engagement Dictionary: Part One
• What Elon Musk's Tweet Can Teach Us About Customer Experience
• A Day of Scanning QR Codes with iOS 11
• The Real Reason Blockbuster Lost To Netflix
• Brands Leading the Way With Mobile
• Playing With the Big Dogs: How to Make Your App Stand Out Among Top Providers
• You're Using QR Codes More Than You Realize
• What You Might Have Missed During Yesterday's Apple Event
• NFC 101: An Intro to the Tech Behind the Tap
• The Most Important Stats from the Latest ComScore Mobile App Report
• Set Your Dealership Apart From the Rest
• It’s Time to Take Control of the Aisle
• The Comeback Kid: QR Codes
• The Evolution of Mobile Apps
• How to Combat Low Product Registration Rates
• 5 Must-Know Customer Support Stats
• The Importance of Mobile in Customer Experience
• What's More Important Than Big Data? Actionable Insights
• Does Anyone Actually Still Use QR Codes?
• The Consequences of Not Keeping Up
• How Proactive Customer Experience Can Fix Scary Customer Service
• The Rise and Fall of the Mobile App
• A Call to Eliminate the Noise in Product Information
• The Water Cooler: Customer Experience Day Edition
• Tomorrow's Market Belongs to Smart Manufacturers
• IMTS Round-Up: 5 Technological Engagement Tools that Caught Our Eye
• The Era of the Smart Machine is Upon Us
• How Lumavate Can Transform Your Customer Experience Journey
• Why Manufacturers Should Care About Customer Experience
• Lumavate Exhibits at MODEX 2016