How Lumavate's DXP Lets You Personalize Wayfinder Apps at Scale

by Matt O'Haver | Last Updated: Sep 9, 2022

Imagine you are a college student and need to find your way from the library to the dining hall. You pull out your phone and open up the Wayfinder App that your school created using Lumavate's DXP. This App is personalized for you, based on your specific campus layout. It knows where the library and dining hall are located, and it can even give you directions from one to the other. How cool is that? Keep reading to learn how we can help you make this dream experience a reality for your customers and employees.

What is a Wayfinder App?

A Wayfinder App is an app that helps people find their way around a specific location. They are commonly used in large places like college campuses, hospitals, or airports. In our example of a college campus above, a typical wayfinder app might include a map of the campus with specific locations marked, such as lecture halls, bus stops, and dining options.

Where are Wayfinder Apps Useful?

Wayfinder Apps are useful in large places with multiple buildings or floors. They can help people find their way from one building to another, or from one floor to another. In our example of a hospital, a Wayfinder App might include a map of the hospital with specific locations marked, such as the ER, ICU, and cafeteria.

How do Wayfinder Apps Work?

Typically, Wayfinder Apps use GPS to track the user's location and provide directions to their destination. In our example of an airport, a Wayfinder App might include a map of the airport with specific locations marked, such as gates, security checkpoints, and restrooms. The App would then use the GPS on your phone to track your location and give you turn-by-turn directions to your destination.

What is Personalization?

Personalization is when a product or service is customized to the needs of an individual user. In the case of your Wayfinder App, it would be personalized to the layout of your specific campus. In our example of a college campus, the Wayfinder App might use your location to give you directions to the dining hall that is closest to you. Or, if you are a student with food allergies, it might show you which dining halls have options that are safe for you to eat. Other examples of personalization in digital experiences include:

Customized product recommendations, based on past purchase history
Targeted ads, based on user interests
Automated customer support, based on common questions asked

What is Personalization at Scale?

Personalization at scale is when you are able to customize the experience of a large number of users in an efficient way. This means being able to gather data about each individual user and using that data to tailor the experience accordingly. Personalization at scale means that we can customize our products and services for each individual user on a large scale. This means that no two users will have the same experience with our Wayfinder App. Each user will see different content based on their specific needs. Users with different class schedules, for example, might have different bus routes highlighted for them on their individual apps. This level of personalization is accomplished by integrating with outside data sources.

How can I Personalize a Wayfinder App for each user?

One way to personalize your Wayfinder App is by integrating it with an existing data source, such as a campus map. This would allow the app to automatically populate itself with the specific layout of your campus. Another way to personalize your Wayfinder App is by allowing users to input their own preferences. For example, you could let users choose which buildings they want to see on their map. This would give them a more customized experience that is tailored to their specific needs.

What is a Digital Experience Platform?

A digital experience platform (DXP) is a software that helps organizations create, manage, and optimize digital experiences for their customers. Lumavate's DXP lets you personalize Wayfinder Apps at Scale by giving you the ability to customize the App for each individual user without writing a single line of code.