How Often Should I Be Sending Internal Communications?
by Fernando Magana | Last Updated: Sep 5, 2022
How often should you send internal communications? This is a question that many companies struggle with. The answer, however, is not always simple. It depends on a variety of factors, including the size of your company, the type of business you are in, and your communication goals. In this blog post, we will discuss some general guidelines for sending internal communications, as well as tips for using our digital experience platform to make it easier and more effective!
Four Types of Internal Communication
There are four main types of internal communications:- Announcements- Updates- Reminders- RecognitionEach type of communication serves a different purpose, and should be used accordingly. Announcements are typically used to communicate changes or new initiatives within the company. Updates can be used to keep employees informed on progress or changes that have been made since the last announcement. Reminders can be used for things like deadlines, upcoming events, or policy changes. Finally, recognition can be used to show appreciation for a job well done, or to celebrate an important milestone.
Internal Communication Strategy
Now that we've gone over the different types of internal communications, let's talk about how often you should be sending them. As a general rule of thumb, we recommend sending one communication per week. However, this is not a hard and fast rule - some companies may find that they need to communicate more frequently, while others may only need to communicate monthly. The important thing is to find a frequency that works for your company and stick with it.If you're using our digital experience platform, there are a few ways you can make sure your communications are being seen and read by employees. First, you can use our built-in analytics to track how many people are opening and reading your communications. This will give you a good idea of whether or not your messages are getting through. You can also use our segmentation tool to target specific groups of employees with certain types of messages.The frequency of your internal communications will also depend on the type of communication you are sending. If you are simply sharing announcements or updates, you can probably get away with sending them less often. However, if you are trying to engage employees in a conversation or build relationships, you will need to send more frequent communications. The important thing is to make sure that your messages are relevant and interesting, so employees will actually read them!
Here Are Some General Guidelines for Frequency:
-If you are sending announcements or updates, once a week is probably sufficient.-If you are trying to engage employees in a conversation, two to three times a week is a good starting point.-If you are building relationships, daily or weekly communications will be necessary.Of course, these are just general guidelines. The best way to determine the right frequency for your company is to experiment and see what works best for your employees. You can use Lumavate to make it easy to send and track internal communications. With our platform, you can segment your employees by location, department, or any other criteria, so you can send different messages to different groups of employees. You can also track who opens and reads your messages, so you can see what works and what doesn't.If you're not sure where to start, we recommend sending two to three communications per week. This will give you a chance to try different types of messages and see what resonates with your employees. Once you find a communication style that works well, you can adjust the frequency as needed.Sending internal communications is an important part of building a strong company culture. It helps employees feel connected to each other and to the company, and it allows leadership to share important information and get feedback from employees. With lumavate, sending internal communications is easy and effective!
How Lumavate Can Help
Here at Lumavate, we recommend using our platform to send internal communications for a few reasons. First, it allows you to easily segment your audience and target specific groups with specific messages. This ensures that everyone is getting the information they need, when they need it. Second, our platform makes it easy to track engagement and measure results. This way, you can constantly improve the effectiveness of your communications. Finally, our platform makes it easy to send rich media content, like videos and images. This is a great way to capture employees' attention and keep them engaged.Lumavate hopes that this guide provides some clarity on how often companies should send internal communications. If you are thinking about using our platform for your internal communications, or if you have any questions about how often you should be sending them, please contact us! We would be happy to help you get started. Thanks for reading!
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