How to Write Product Descriptions

by Matt O'Haver | Last Updated: Aug 29, 2022

When you're looking to buy a product, the most important thing to know is what it does. You want to know what features and benefits it has so you can decide if it's the right product for you. The same goes for when you're selling a product - your customers need to understand what it is, what it does, and why they should buy it. That's where product guides and product descriptions come in. A good product description will sell your product by explaining its features and benefits in a clear and concise way. In this article, we'll give you tips on how to write effective product descriptions that will help increase sales for your business.

What is a product description?

A product description is a short, written explanation of a product or service. It should include the most important information about the product, such as what it does, what features it has, and why someone would want to buy it. Product descriptions are usually found on websites or in marketing materials like brochures and flyers.

How to write a product description

When writing a product description, it's important to keep your audience in mind. Write in a clear and concise way that is easy for potential customers to understand. Be sure to include the most important information about the product, such as what it does, what features it has, and why someone would want to buy it. You should also avoid using technical jargon or difficult-to-understand language.

What to include in a product description

There are a few key things that should be included in every product description. First, you'll want to include a brief overview of what the product is and what it does. Next, list the product's key features. Finally, explain the benefits of using the product. Be sure to use persuasive language that will convince potential customers to make a purchase.

What not to include in a product description

There are also a few things that you'll want to avoid when writing your product descriptions. First, don't make false claims about the product. Next, don't use too much technical jargon. Finally, don't include information that is not relevant to the product. By following these tips, you can ensure that your product descriptions are effective and will help increase sales for your business.

5 Good Product Description Examples

Now that we've gone over what to include (and what not to include) in a product description, let's take a look at some examples of good product descriptions. Example #01: "The Lumavate DXP is the perfect way to create product guides quickly and easily. With its easy-to-use interface, you can connect to your existing technology stack and display product descriptions across multiple channels." Example #02: "The iPhone 12 is the newest release from Apple. With its powerful A14 Bionic chip, all-new design, and five different color options, this is the most advanced iPhone yet." Example #03: "The Amazon Basics Memory Foam Dog Bed is the perfect way to keep your furry friend comfortable. With its thick memory foam filling and soft microfiber cover, this bed will provide your pet with the ultimate sleeping experience." Example #04: "The Samsung Galaxy S20+ is the latest release from Samsung. With its large display, long-lasting battery, and powerful processor, this phone is perfect for anyone who wants the best of the best." Example #05: "The Sony PlayStation Vita is the perfect handheld gaming device. With its large library of games, sleek design, and portability, you can take your gaming on the go!" By following these tips and using these examples as a guide, you can write effective product descriptions that will help increase sales for your business.

3 Bad Product Description Examples

Now that we've gone over what makes a good product description, let's take a look at some examples of bad product descriptions. Example #01: "This is a great phone! It has all the features you could want and more!" Example #02: "The new truck is the best one yet! It's faster, stronger, and can tow more than any other truck on the market!" Example #03: "This product is the best thing since sliced bread! You won't believe how much it can do!" As you can see, these examples are full of hyperbole and make false claims about the products. They also don't include any specific information about the product or why someone would want to buy it. By avoiding these mistakes, you can ensure that your product descriptions are effective and will help increase sales for your business.

How Lumavate's DXP can help

Lumavate's DXP is a powerful platform that can help you create product guides quickly and easily. With Lumavate's DXP, you can connect to your existing technology stack and pull product descriptions from your current tech stack to display across multiple channels. Lumavate's DXP makes it easy to create product descriptions that are clear, concise, and easy for potential customers to understand. By using Lumavate's DXP, you can increase sales for your business and provide potential customers with the information they need to make a purchase. Schedule a demo today to learn more!