Make Managing Your Booth Easier with Lumavate’s Trade Show Booth Template

by Leigh Hamer | Last Updated: Oct 20, 2022

Companies with a trade show strategy focus on three primary goals: brand awareness, lead generation, and relationship building. Trade shows are an incredibly effective marketing tool, when executed properly. Attendees are primed to learn about new products and make buying decisions. Roughly four out of every five trade show attendees has buying power. So it’s little wonder that trade shows are the second-largest and fastest-growing source of B2B revenue in the U.S. In a post-COVID world, the trade show format has evolved. Hybrid events are becoming the norm, which means event teams must account for engaging customers and prospects face-to-face and virtually. Trade shows have always been incredibly complex events to pull off. Add in virtual engagement elements and trade show teams are stretched even thinner. They require near superhuman logistics skills. From arranging the creation and assembly of a booth, to orchestrating travel arrangements and staffing needs for a multitude of employees. Not to mention the marketing strategy to ensure your team sees ROI from the event. Trade shows involve a lot of people and a lot of information. Without a clear source of truth confusion will abound and silos will crop up between the event team, sales, and marketing. Rally your entire trade show team with a robust digital experience they can trust. The Trade Show: Booth Management Template is designed to help companies before, during, and after a trade show.

Pre-Show:
- Travel Logistics: Let employees know what hotel to book, directions from the airport, and the dates they are expected to be on-site.
- Meeting Room Scheduling: Support the sales team in booking meetings with existing and prospective customers.
During the Show:
- Talking Points: Ensure booth staff know all about the new products as they engage with prospective customers.
- Booth Schedule: Keep everyone coordinated with a clear staffing schedule.
- Lead Capture: Enable your booth staff to quickly capture contact information by scanning business cards or badges. Staff can make notes about what products the prospect is interested in, as well as their preferred method of contact.
Post-Show:
- Lead Follow-Up: Put all those new leads to work by reaching out to each with a personalized message.

Our Trade Show: Booth Management Template includes the following: Lumavate’s template makes it quick and easy to organize all your trade show information in one digital place.

Quick Reference Homepage - Every team member will find this homepage design provides them with quick access to all the important information they need. Organized to give team members one-click access to talking points, booth staffing schedule, and the lead capture form.
Booth Overview - It’s very common for a company to create custom booth designs for each trade show. To ensure your booth staff are familiar with a specific trade show booth’s features and design, this page will provide them with all the information they need in an engaging format. Booth staff can tap on an image or rendering of the booth to explore the space.
Lead Capture - The goal of any trade show is to fill the sales pipe. Make it easy on your booth staff to capture lead information with a business card scanner that automatically populates the person’s name, email, title, and more. The booth staff can also add comments about their conversation and note the prospect’s preferred method of contact. This makes the post-show follow-up process much more personalized and effective.
Customer Meetings - Lumavate’s Calendly integration makes it simple for your sales team to reserve a meeting room for client meetings. Avoid any confusion among team members and give a polished, organized impression to your customers and prospects.
Staff Contact List - Upload an Excel spreadsheet or PDF to Content to display a list of team members that will be at the trade show.
Event Information - Interactive Map or Lumavate’s Google Maps integration lets your team navigate any conference center with confidence.

The Trade Show: Booth Management Template gives your company a leg-up on the competition. Every department involved in a trade show will use this app as the single source of truth they need to stay up-to-date and collaborate. This Template can easily be copied into your Lumavate Studio and enable you to quickly customize the content and branding to make it relevant for your business and your target account. Using the Trade Show Booth Management Template, it takes less than 30 minutes to have a fully personalized digital experience that helps your team execute a successful trade show. Text tradeshowbooth to 586828* to see an example of how the Trade Show Booth Management Template could keep your team organized before, during, and after a trade show. *Msg & data rates may apply. May receive up to 2 msgs. Reply HELP to 586828 for help. Text STOP to 586828 to cancel. For terms and privacy, click here to learn more.

Make Managing Your Booth Easier with Lumavate’s Trade Show Booth Template

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