What Are DX Platforms?

What Does DXP Stand for?

DXP stands for Digital Experience Platform, and it's quickly becoming a prerequisite for manufacturing companies that want to build a strong digital footprint. It refers to specialized software for companies that are ready to streamline the entire digital experience, from top to bottom.

Consider how your customers interact with all of your digital content. Whether it’s a web page, white paper, or user manual. Are customers expected to skip around to multiple resources to access information? Are some product instructions found on a PDF while others are accessible through a link? Do certain web pages compile everything from specs to product reviews while others are largely blank? These are the kinds of disconnects that can frustrate a consumer, leading them to either check elsewhere for a similar product or service or form a negative impression of your brand.

A DXP gives companies a way to create, manage, and change everything across all of their brand’s digital touchpoints. A DXP allows business users to create digital experiences without any technical resources.

What Does Digital Experience Include?

The term digital experience refers to any interactions users have with your brand online. A digital experience includes your corporate website or e-commerce sites, social media channels, mobile apps, emails, and more. These digital experiences shape a brand’s customer engagement and satisfaction. 

A well-executed product experience management strategy includes the development of various digital experiences. Together they provide a seamless journey for customers that offers them a feeling of personalized interactions. A DXP enables marketing teams to manage and optimize these various online interactions. 

The best DXP solutions include built-in digital asset management (DAM) functionality, such as Lumavate. A DXP and DAM enable seamless content management, personalized experiences, and multi-channel marketing. Marketing teams use DXP technologies to deliver cohesive, data-driven digital experiences, ultimately improving customer engagement and satisfaction across various digital touchpoints.

The digital experience encompasses all contact points with the customer across the board. Social media, mobile apps, landing pages, email, microsites, eCommerce portals, connected products (e.g., through a third-party partner or vendor), websites: these are all examples that can be improved with a DXP.

Think about how many departments and people you currently have keeping track of your digital experiences. Marketing, social media, IT, finance: every division and every platform has its own customs, rules, expectations, and preferences.

Separation in a company can end up having ripple effects that stretch further than many leaders realize. For instance, older product catalogs may use different fonts, colors, and layouts compared to the new ones, with both still accessible through two different parts of the website. Or your mobile app only includes half of your digital asset library (e.g., user manuals, spec sheets, etc.) because it was too cumbersome to transfer all the data.

Digital Experience Platform can be the key to identifying these inconsistencies, so companies can unify the customer experience. Once the system is implemented and the right people are on the job, a customers should be able to find everything they need, regardless of whether they’re on their iPhone, PC, or Android tablet.

A DXP is heavily tied into product experience management. When a customer wants to understand more about a product, they may have multiple questions about how it works and who it’s recommended for. If they can’t find the information, the best-case scenario is that they work with customer service or sales to hammer down all the answers.

This methodology is not just impractical, especially for companies without unlimited resources to spend on staffing, it can also lead to customers checking to see if your competition does it any better. Effective product experience management helps them cut down on their questions, so there’s less space between their initial curiosity and the end purchase.

What Are DX Platforms?

A Digital Experience (DX) Platform, more commonly known as a DXP platform, enables marketing teams to create and manage a wide variety of digital experiences. Within a DXP, teams can create and manage websites, landing pages, microsites, and digital product guides, across the entire customer journey. 

Typically, a DXP allows you to build out the front-end design of the digital experience, and some DXP examples, such as Lumavate, allow you to create the entire digital experience without needing any code. The best DXP technologies integrate content management, personalization, and analytics in their platforms.

Some DXPs only offer content management system (CMS) functionality while others offer a full digital asset management (DAM) solution like Lumavate does. 

What Is an Example of DXP?

There is a long list of digital platforms available including Adobe DXP, Lumavate, Sitecore DXP, Liferay, Acquia, and Optimizely. 

If you’re questioning what’s the best DXP for your business, begin by considering your needs. The best digital experience platforms are the ones that meet your team’s unique needs and budget.

For example, Adobe Digital Experience Platform is among one of the best DXP platforms available. However, it requires technical resources and often expensive outside consultants for the initial implementation. Whereas Lumavate’s DXP solution can be set up within minutes by anyone in your marketing team. 

Businesses considering Digital Experience Platform examples, such as Adobe Experience Platform and Lumavate, should closely assess their features. Most digital experience platform companies include a Content Management System (CMS) or Digital Asset Management (DAM) functionality in their platform. Lumavate, one of the best DXP platforms, goes above and beyond by offering a robust DAM, built-in Product Information Management (PIM) solution, Form Builder, text messaging functionality, and more than 40 out-of-the-box integrations. 

Sign up for a free trial of Lumavate to see how a DXP can help your marketing team.