What Are Examples of Digital Platforms?

What Is a Digital Platform?

A digital experience platform (DXP) is a software designed to create online digital experiences for an audience like websites, landing pages, microsites, digital product guides, and more. The digital platforms meaning is about helping marketers engage with customers throughout the entire journey rather than singular touchpoints.

While DXP platforms usually focus on front-end design, most options come with robust content management capabilities. They allow you to easily create, manage, and store images, documents, videos, text, and other digital assets.

A DXP isn't merely a tool, it's a catalyst for your front-end design. Platforms like Lumavate allow you to construct an entire digital experience without writing a single line of code. On top of that, Lumavate is one of the few companies that offer a comprehensive digital asset management (DAM) solution.

Using a DAM, you can organize, store, and distribute digital assets across multiple channels with ease. This not only makes it easier to manage your digital content but also ensures consistency in branding and messaging across all touchpoints.

Why Do People Use Digital Platforms?

One of the key advantages of digital platforms like DXPs is their ability to help you move at the speed of thought. You can iterate and improve your digital experiences on the fly, responding to customer feedback and market trends in real-time thanks to the ease of creating digital experiences and a centralized digital asset database.

But the strategic uses of digital platforms extend beyond speed. Platforms like Lumavate offer a slew of built-in integrations to increase the benefits of digital platforms. They enable you to connect with your existing tech stack within minutes. The entire technological ecosystem is immediately available to all departments across the organization.

Lumavate, in particular, is relentless in its pursuit of growth. With biweekly product releases, the platform is constantly expanding its functionality and integrations. This ensures you always have the most cutting-edge tools at your disposal.

While there are advantages and disadvantages of digital platforms, using one that includes a variety of digital experience tools and capabilities will streamline your marketing efforts.

What Are Examples of Digital Platforms?

The list of digital platforms include Adobe Experience Manager, Sitecore, Liferay, Acquia, Optimizely, and Lumavate. Each of these platforms offers unique abilities, but they also come with their own set of requirements.

Adobe Experience Manager, for instance, is a powerful tool that can help you create immersive digital experiences. However, the initial setup often requires technical resources and outside consultants.

On the other hand, Lumavate's DXP solution is user-friendly and accessible. Anyone on your marketing team can set it up within minutes, no technical resources are required. This simplicity does not mean it lacks in functionality. Quite the opposite, Lumavate offers many features that go beyond what most DXPs offer.

Most examples of digital platforms typically include a Content Management System (CMS) or Digital Asset Management (DAM) but Lumavate takes it a step further. The platform integrates a built-in Product Information Management (PIM) solution, Form Builder, Text Messaging functionality, and more than 40 out-of-the-box integrations.

The key to finding the right digital experience solution is getting the right balance between functionality and ease of use, like Lumavate.

What Are Three Major Digital Marketing Platforms?

There are several top digital platforms for marketing available, each with its unique functionality and philosophy towards product capabilities. Generally, these platforms fall into three categories.

First, we have the all-in-one DXPs. These platforms offer a comprehensive solution, integrating everything from front-end design to CRM. However, they don't work well with similar third-party solutions. For instance, if the DXP offers a digital asset management feature, it wouldn't integrate with a competitive third party offering the same service. This approach can be restrictive as it essentially locks you into a single solution for your entire digital experience strategy.

The second type of DXPs offers core functionality, like creating front-end digital experiences. The key difference is these platforms are more likely to integrate with third-party solutions due to the lack of additional functionality. This approach allows you to choose best-in-breed solutions for specific needs. However, it can lead to higher costs as you must purchase multiple solutions.

Finally, we have the hybrid DXPs. These platforms offer the best digital platforms for marketing. They offer built-in functionality like the all-in-one solutions and also seamlessly integrate with competitive third-party solutions. This flexibility allows you to mix and match the DXP's built-in functionality with third-party solutions that your business already uses.

One of the only platforms that include this functionality is Lumavate. Your team gains the flexibility of integrating your existing tech stack while centralizing your digital assets. It's an ideal choice for businesses that want to tailor their digital experience strategy to their specific needs. The future of DXPs is about flexibility and Lumavate is leading the charge.