What Are Online Digital Assets?

These days it is becoming more and more difficult to stand out as a brand and customers are faced with numerous choices when they are searching for a product.

It is important for a brand to stand out from the competition. A company can do so by providing consistent messaging to its customers.

Digital assets are oftentimes one of the first things a customer sees for a brand.

What Is a Digital Asset?

Digital assets come in a variety of types and help craft a story for customers.

A digital asset can come in a variety of forms. Here are some of the most common examples:

• Images

• Documents

• Audio Files

• Text

• Videos

Typically if you have digital assets, you have more than one digital asset. With this, assets can easily be misplaced, which can lead to confusion regarding which file is the correct one. This could potentially lead to the incorrect logo being utilized on branding material. With this in mind, a company may choose to invest in a Digital Asset Management (DAM) solution. A DAM enables companies to store all their digital assets in one centralized location, meaning less time spent searching for the correct file.

What Are Two Types of Digital Assets?

As we discussed above, digital assets can come in a variety of forms. Here are some different types of digital assets and how they may relate to your business:

Images

• Product Images - These images showcase the product from different angles and may highlight critical features or design elements.

• Maintenance Visuals - These images can be used to illustrate maintenance tasks that the customer may need to perform on the product at some point in the product’s life.

• Before-and-After Images - These images can highlight a comparison of items before and after using the brand’s product.

Videos

• Instructional Videos - These videos provide instructions on how to install and operate the product.

• Installation Guides - These video tutorials can show the installation process for the product.

• Customer Testimonials and Reviews - These videos can be used to feature real users sharing their experiences with the product.

Documents

• Safety Guidelines - These documents can provide important safety warnings and guidelines regarding the product.

• User Guide - This document can provide step-by-step instructions on how to install and operate the product.

• Troubleshooting Guide - This document offers solutions to common problems that the user may come across while using the product. This document can help customers resolve issues without having to seek professional help.

What Are Online Digital Assets?

According to Constant Contact, online digital assets are “sometimes called digital assets — are pieces of content that exist online and hold some form of value. Digital assets can be created online or created offline to be stored on a server.” 

This means that the term online digital assets is just another term used to describe digital assets.

Which of the Following Are Examples of Digital Assets?

Digital assets come in a variety of forms. As a marketer, you have likely created and used numerous assets on a daily basis. 

Some common digital asset examples include:

• Product images

• Brand Icons

• Brand Logos

• Owner’s Manual

• Troubleshooting Videos

• Audio Clips

With digital assets comes the need to store all of this information. With this in mind, a digital asset management solution will provide a centralized location to store all this data. 

There are numerous solutions out there and each one provides its own set of pros and cons. Here are some digital asset management company examples:

• Lumavate - Lumavate is a Product Experience Management (PXM) platform that also has a DAM, PIM, and DXP.

• Brandfolder - Brandfolder is a DAM platform that allows companies to easily organize all of their digital assets. However, since Brandfolder is only a DAM, you would not be able to create digital experiences within its platform.

• Bynder - Bynder is a DAM platform that has a high price tag. With this platform, you would not be able to create digital experiences.

• Adobe DAM - Adobe digital asset management platform allows users to store digital assets within their Adobe Experience Manager solution. This solution was not built for manufacturers, so its use cases would vary.

With all of these companies in mind, how do you choose the best digital asset platform? The ideal solution is one that has a DAM, PIM, and DXP all-in-one platform. Lumavate’s PXM platform is the best DAM tool because its solution has a DAM, PIM, and DXP all in one.

Ready to learn more about Lumavate? Book a demo with one of our product experts.