What Are the Benefits of Wayfinder Apps?

by Matt O'Haver | Last Updated: Sep 6, 2022

Wayfinder Apps are a great way to improve the customer experience for your business. By providing directions and maps within your app, you can help customers find their way quickly and easily. But besides these obvious benefits, why should your organization consider creating a wayfinding app? Keep reading to learn how wayfinder apps can benefit both your customers and employees.

What is a Wayfinder App?

A wayfinder app is a type of software that helps people find their way around. It can be used in a variety of settings, such as college campuses, hospitals, or airports. In essence, it is a GPS-connected guidance system for indoor spaces, connected campuses, and the like.

How Can a Wayfinder App Help My Business?

There are many ways that a wayfinder app can help your business. For example, if you have a large campus with multiple buildings, an app can help visitors find their way from one building to another. Or, if you run a hospital or airport, an app can help people find the correct terminal or gate.

Here Are Some of the Benefits of Using Wayfinder Apps at Your Organization:

Benefit #1: Increased customer satisfaction

When customers can easily find their way around your store, campus, or facility, they are more likely to be satisfied with their experience. If you've ever been to a large airport or shopping mall, you know how frustrating it can be to get turned around and not be able to find your way. With Wayfinder Apps, this problem is solved. Customers can simply open up the app and follow the directions to where they need to go. This increased satisfaction can lead to repeat business and positive word-of-mouth for your company.

Benefit #2: Improved Customer Retention

In addition to increased satisfaction, Wayfinder Apps can also improve customer retention. When customers have a good experience finding their way around your store or facility, they are more likely to come back. If you're running a large campus or hospital, Wayfinder Apps can be a valuable tool for keeping people coming back. By providing clear and easy-to-use directions, you can help people find their way quickly and easily - no matter how big or complex your facility is.

Benefit #3: Reduced Customer Support Costs

Another benefit of using Wayfinder Apps is that it can reduce your customer support costs. When customers can easily find their way around, they are less likely to need to call or email customer support for help. If you have a lot of customers calling or emailing customer support for directions, Wayfinder Apps can help solve that problem. By providing clear and easy-to-use directions, you can reduce the number of support inquiries - and save your company money.

Benefit #4: Improved Employee Productivity

In addition to reducing customer support costs, Wayfinder Apps can also improve employee productivity. When employees can quickly find their way around your store or facility, they can get their work done more efficiently. If you have employees who are constantly getting lost or wasting time trying to find their way around, Wayfinder Apps can help. By providing clear and easy-to-use directions, you can help employees get where they need to go quickly and without hassle.

Benefit #5: Greater brand awareness and engagement

Wayfinder Apps can also help improve your brand awareness and engagement. When customers use your app to find their way around, they are more likely to remember your company name and logo. If you're looking for a way to improve your brand awareness and engagement, Wayfinder Apps are a great solution. By providing clear and easy-to-use directions, you can help customers remember your company - and keep them coming back for more.

Benefit #6: Increased Foot Traffic

Another great benefit of Wayfinder Apps is that they can help increase foot traffic. When customers use your app to find their way around, they are more likely to come into your store or facility. If you're looking for a way to increase foot traffic, wayfinding is a great solution. By providing clear and easy-to-use directions, you can help people find their way to your door - and into your store or facility. These are just a few of the benefits of creating Wayfinder Apps. If you're looking for a way to improve the customer and/or employee experience for your business, a Wayfinder App is a great solution.

How can Lumavate's Digital Experience Platform Help Me Create Wayfinder Apps?

The Lumavate Digital Experience Platform makes it easy to create wayfinder apps without any coding. With our easy-to-use builder, you can quickly add interactive maps, directories, and more to your app - no coding required. Plus, our platform is fully customizable, so you can create an app that perfectly fits your brand and business. Schedule a demo to learn more about how we can help you create a custom Wayfinder App for your business.