What Are the Key Features of a Digital Platform?
by Lumavate | Last Updated: Jan 3, 2024
Digital platforms encompass a wide range of technologies and functionalities. Here we explore what a digital platform is, how manufacturers can benefit from using a digital experience platform (DXP), and the characteristics of digital platforms.
What Is a Digital Platform?
A Digital Experience Platform, known as DXP, is a type of software that allows users to manage and create a wide range of digital experiences. This includes microsites, landing pages, websites, digital product guides, and more. Usually, a DXP allows you to build out the front-end design of the digital experience. Some DXP solutions, such as Lumavate, allow you to create the entire digital experience without writing any code. Lumavate is an no-code DXP solution, which means anyone can build branded digital experiences in minutes. a digital experience on the front-end through notable design. DXP solutions also offer content management capabilities that allow you to easily create, manage, and reuse content such as images, documents, videos, text, and audio files. Some DXPs only offer content management system (CMS) functionality while others, like Lumavate, offer a full digital asset management (DAM) solution. A DAM is preferrable over a CMS, because it can efficiently handle diverse media assets. While a CMS focuses on web content, a DAM excels in organizing, storing, and retrieving multimedia assets like images, videos, and documents. DAMs are a superior choice for businesses requiring comprehensive management and distribution of rich media assets.
What Are The Key Features of a Digital Platform?
A Digital Experience Platform effectively manages a wide variety of digital touchpoints throughout the entire customer journey. Let’s explore the platform features:
Every DXP solution features a way for businesses to build and iterate on digital experiences.
A well-constructed DXP will also have a built-in Content Management System (CMS) or Digital Asset Management (DAM) functionality.
All DXPs feature either integrated or built-in analytics capabilities. This allows DXP users to monitor their digital experience and make changes based on data.
Most DXP platforms will offer a level of personalization within a digital experience, which can range from personalizing specific pieces of content within a digital experience to dynamically changing the entire digital experience based on where a customer is in the brand’s customer journey.
A well-designed DXP will also feature a version of a Customer Data Platform (CDP), which is used to manage and collect customer data. The CDP functionality within each DXP solution can vary widely within the industry.
DXPs can also include a variety of other capabilities including eCommerce functionality, form builders, text messaging, integrations, and Product Management (PIM) solutions.
What Are The Benefits of a Digital Platform?
There are numerous benefits of a Digital Experience Platform. These benefits vary based on the specific platforms and your business’s special needs. However, the following are some general benefits of DXPs that positively impact most brands:
Easy to Use: DXPs do not require users to know or write code. DXPs make it easy for any business user to create and iterate on digital experiences without using any code.
Built-in Content and Asset Management: The best DXPs have a built-in Content Management System (CMS) or Digital Asset Management (DAM) functionality. This allows content and various digital assets to be easily pulled into digital experiences.
Access to Analytics: Another benefit of a good DXP includes built-in analytics or integrations to a leading analytics platform. This ensures that your team can measure the success of each digital experience.
Personalization Capabilities: Provides the ability to personalize some aspect of a digital experience ranging from content within the experience to the entire experience based on where a customer is at in the customer journey.
Additional Benefits of Digital Platforms
Lumavate offers more benefits than other digital platforms:
Fast to Implement: When incorporating a DXP, you want the implementation to be seamless and quick. Thankfully, Lumavate’s platform takes less than one day to fully set up.
Expansive Functionality: Lumavate offers a DXP, DAM, Product Information Management (PIM) solution, form builder, text messaging, and more than 40 integrations with its platform. Additionally, Lumavate releases new product functionality every two weeks.
Cost Effective: Lumavate is 75 percent more cost-effective than competitive solutions.
No Technical Resources Required: There are no technical resources required to implement or maintain Lumavate. The platform is fully no-code and designed to be used by anyone in marketing.
Purpose-built for Manufacturing: Lumavate’s platform was specifically designed to meet the needs of companies that manufacture and sell physical products. Lumavate’s functionality helps manufacturers centralize product data, manage digital assets, and create digital product experiences.
What Are Examples of Digital Platforms?
Many DXP solutions fall under the list of digital platforms. Digital platform examples include Sitecore, Adobe Experience Manager, Optimizely, Acquia, and more. Each of these solutions offers your business the ability to build digital experiences for your customers. However, some of them require more technical resources than others. Case in point, Adobe Experience Manager often requires outside consultants and technical resources to set up the initial implementation. Conversely, Lumavate’s more user-friendly DXP solution can be set up in mere minutes by virtually anyone on your marketing team.
In addition, DXP solutions often feature a Content Management System (CMS) or Digital Asset Management (DAM) solution. Lumavate includes a robust DAM, Product Management Solution (PIM), text messaging functionality, more than 40 out-of-the-box integrations, and a form builder.