What Does a PIM Developer Do?

What Is a PIM?

PIM stands for Product Information Management. This refers to the process of managing all the types of product information that is associated with marketing, selling and servicing products. To be accomplished most effectively, product information management requires that all product information be consolidated into a single centralized location. This method allows for the information to be effectively managed, as well as for it to be accessed by multiple people in the organization across geographic locations.

What Is PIM Software Used for?

PIM software is used to centrally store and manage all the different kinds of product data a company may have. Examples of product data includes product descriptions, stock keeping units (SKUs), pricing, product features and benefits, dimensions, functionality, and much more.

Product information is not just limited to raw data. Many companies understandably value their digital assets highly, and include this as an integral part of their product data. Digital assets related to product information includes product photos, how-to videos, owner’s manuals, and spec sheets. A PIM solution with built-in Digital Asset Management (DAM) functionality will allow a company to seamlessly organize, manage, and retrieve all of the product data, including the associated digital assets.

Keeping product information, along with associated digital assets in a centralized location has many upshots and advantages. It can improve overall productivity as a PIM simplifies the process for everyone of finding and accessing the most up-to-date information.

For any company that deals in products, the product information is truly the lifeblood of the company. In a world that operates more and more fully remote, it is that product information which allows a company to market, sell, and service its products.

What Is an Example of a PIM?

In today’s crowded marketplace, there are many PIM software examples. These include Salsify PIM, Akeneo PIM and Inriver PIM. Additional examples include Plytix, Pimcore, Catsy, and Lumavate. Each of these examples, and the many others available on the market offers a solution that will give your company the ability to centralize the management of product data.

It can be challenging determining the best PIM software. Just going by the Top 10 PIM software is unlikely to help. It’s important to choose the right software for your company. This means choosing the PIM tools in market that will best fit your company’s specific needs.

What makes some PIM solutions stand apart is that some offer additional functionality beyond straightforward product management. For instance, Lumavate goes above and beyond a PIM. Lumavate allows a company to simultaneously and seamlessly manage all digital assets associated with product data through the built-in Digital Asset Management (DAM) solution. Additionally, the Digital Experience Platform (DXP) allows a company’s marketing team to effortlessly implement and update major digital products without any technological knowledge. This robust functionality makes Lumavate the preferred solution.

What Does a PIM Developer Do?

When a company chooses a best-in-class PIM software solution there should not be any requirement for a PIM developer. In today’s market, many of the best PIM solutions are designed to be used by business users. This allows marketing teams and product managers to take control of managing these products without the need for extensive training or technical support. This allows the teams to create and manage the product information, increasing efficiency, productivity and accuracy.

Lumavate, for example, is designed to empower marketing and product teams so that they can easily manage product data and digital assets, all without requiring technical resources. Lumavate even expands on what marketing and product teams are able to create. With their Digital Experience Platform (DXP), these teams can independently roll out products like product catalogs, websites, sales resources, and event landing pages, that are already seamlessly linked to the software’s PIM and DAM.

And while the best PIM software has eliminated the need for a PIM developer, many companies still find a need for Product Information Manager jobs. A PIM manager job description might mean taking ownership of the data. This is a key component to the successful implementation of a PIM, is making sure that every piece of product information has a person or department who takes ownership of it and ensures that it is kept properly updated and tagged so it remains easy to find and accurate. But one major advantage of a good PIM solution is that it will allow a company to assign ownership of information to a department or team, so it is not necessary to rely on a single individual for the management of product information.