What Is a DX Platform?

Today's customers are demanding seamless digital experiences. If your company doesn't offer them, you're likely falling behind your competitors.

Fortunately, the marketer's growing access to cutting-edge technology makes it easier than ever to create branded digital experiences. A digital experience platform (DXP) can help you transform these experiences, creating user-friendly environments and streamlining processes for your team.

But what exactly are DXP platforms? And what options exist for your company?

Let's take a closer look at the sections below.

What Is a DX Platform?

A digital experience platform, or DXP, is a type of software enabling the creation and management of digital experiences. This includes websites, landing pages, and microsites, as well as digital product guides and other assets related to the customer's journey.

Marketing professionals typically use DXPs to build the front-end design of their digital experience. This ensures both leads and customers enjoy branded digital touchpoints at every stage of the sales funnel.

Some DXPs require a basic knowledge of code, while others expect you to hire a developer to build a customized solution. Still others like Lumavate offer no-code platforms, which means you can design white-label digital experiences without the need for complex code.

There are a few other things you should know about DXP platforms:

• Many DXPs come with content management system (CMS) capabilities  so you can create, manage, and reuse content like images, documents, videos, and text.

• Platforms like Lumavate also provide a full digital asset management (DAM) solution so you can store, sort, and organize content before sharing it with your team.

• Some DXPs even allow you to create and share text messages so important information never falls through the cracks.

What Are Examples of Digital Experiences?

Digital experiences are defined as digital interactions between customers and your business. Any online touchpoint where a user connects with your brand is a digital experience they can use to understand your company.

While there are many different uses of digital platforms like DXPs, creating and managing digital experiences is perhaps their most essential role. This includes managing interactions on:

• Websites

• Mobile apps

• Landing pages

• Email

• Social media

• Microsites

• eCommerce

• Connected products

• Portals

Even online chatbots equipped with AI can serve as digital touchpoints for your business.

What Is an Example of a DXP?

There are dozens of different digital experience companies on the market today. While each offers the ability to build custom user experiences, some require more time, effort, and resources to use than others.

Let's look at a few digital experience platform examples below:

• Sitecore DXP: This is a digital experience platform designed specifically for large companies. However, it doesn't transparently list its pricing online. Many users also complain of a steep learning curve.

• Adobe Experience Platform: Adobe Experience Manager is a complex solution that requires technical resources and often outside consultants. This is more complex than other experience platforms, since Lumavate’s DXP can be set up within minutes by anyone in your marketing team.

• Liferay: Liferay is a flexible DXP designed around open APIs. But unless you know how to code or have extensive IT resources, it could be difficult to get the platform up and running.

• Acquia: This DXP example focuses solely on Drupal, which is a content management software typically used to design websites. Unless you're already using Drupal to host digital experiences, Acquia is unlikely to be a good fit for you.

• Optimizely: AI has a heavy emphasis in Optimizely's DXP. But to use it effectively, you may be required to find a development partner for implementation or delegate a team member to navigate complex support docs.

• Lumavate: Lumavate is one of the best digital experience platforms as rated by G2. It offers substantially more functionality than most DXPs, since the platform includes a built-in Product Information Management (PIM) solution, Form Builder, text messaging functionality, and more than 40 out-of-the-box integrations.

Keep in mind this is not an exhaustive list of digital platforms — there are many other DXP platforms available today. But the DXP examples above do highlight a crucial point: you must carefully consider all your available options before making a decision for your team.

Be sure to evaluate your current and future needs to settle on the right DXP for your business. Some of the best DXP solutions offer a Content Management System (CMS) and Digital Asset Management (DAM) in conjunction with other tools. You may also want to choose a scalable platform that won't penalize your team as it adds new users.

How Much Does a DXP Cost?

The pricing for DXP technologies usually varies from provider to provider. The solution, its functionality, and its implementation may affect the final cost.

Adobe Experience Manager, for example, requires months of implementation through a third-party vendor. This could cost thousands of dollars based on the size of your team.

Other solutions, including Lumavate, require just a few minutes to set up. This could save an enormous amount of time or money for your brand.

All that said, the overall pricing range for DXP solutions can range from $1,000 to $1M+ annually. The number of experiences and platforms you wish to add may have a significant impact on the final cost.

The latter isn't true for all DXP solutions, however — Lumavate offers unlimited digital experiences on every plan. Users also have access to a Product Information Management (PIM) platform and a Digital Asset Management (DAM) platform, which provide unlimited products and storage space on every tier.

As a full Product Experience Management (PXM) solution, Lumavate also provides text messaging, more than 40 integrations, and a form builder solution for customers. Our plans are typically 75 percent more cost-effective than other market competitors, meaning you can save more time and money for your team without sacrificing the features you need.

Curious to know what our current pricing is? We publicly share our details on the website. If you’re interested in moving forward or trialing us with your team, you can sign up for a 14-day trial of the Starter Plan.