What Is an Example of a DXP Platform?

You may have heard of Digital Experience Platforms (DXPs). They’ve certainly come to the fore in the last few years, helping businesses of all sizes to create and manage their digital assets, and create excellent digital experiences for their customers.

But what does that mean for you? What is a DXP, and what does it offer for your business?

What Does DXP Mean?

A digital experience platform (DXP) enables users to create and manage a wide variety of digital experiences such as websites, landing pages, microsites, and digital product guides across the entire customer journey. 

DXPs also have content management capabilities that allow you to easily create, manage, and reuse content such as images, documents, videos, and text. Some DXPs only offer Content Management System (CMS) functionality while others, such as Lumavate, offer a full Digital Asset Management (DAM) solution. 

With a DAM you can tag content so that, for example, you can associate product upgrades and accessories with a particular product to make it easier for your team to find what they need. Once you have added your digital assets to your DXP, you can then quickly create a range of quality digital experiences for internal and external customers alike. These experiences might include digital product guides, websites, microsites, landing pages, user guides, and apps. The possibilities are endless.

Typical DXPs will allow you to build out many of the front-end digital experiences, but some, such as Lumavate, allow you to create the whole digital experience in a short time, without needing to know or use any code.

That makes for ease of use, without needing years of qualifications and experience in programming for anyone from your junior marketing intern to your most senior sales manager.

In addition, DXPs include content management capabilities, allowing you to quickly create, manage, and reuse any content, such as texts, excerpts, documents, videos, and images.

What Is Included in a DXP?

A quality DXP is no simple CMS system. You can do far more with professional DXP technologies including, as mentioned above, building digital experiences without using any code.

A Digital Experience Platform will have a built-in content management system or a Digital Asset Management (DAM) system. A DAM can provide you with functionality that allows you to store all of your digital assets in one place, ensure version control, and share these assets with other employees and any agencies or channel partners that need access to them. In fact, with Lumavate’s DAM, you can store, tag, organize, and use unlimited digital assets of any file type, including PDFs, Excel spreadsheets, PNG, GIF, Word files, and more.

In addition to this functionality, some DXPs will integrate with third-party solutions, such as eCommerce stores, video platforms, CRMS, and others. What this means is that you don’t have to abandon your whole existing tech stack to use a DXP. If you want to integrate it into what you already have, there are many integrations available to allow you to do that.

Of course, you may well find that using Lumavate’s DXP takes away the need for any other software, simplifying your tech stack and lowering costs. Our DXP also includes a built-in Product Information Management (PIM) solution, an easy-to-use form builder, and text message functionality in its platform, allowing you to bring together all product details and combine them with your other digital assets to provide your customers quickly with product data sheets, material safety data sheets, certifications, user manuals, maintenance manuals, and more.

What Is the Difference Between CMS and DXP?

A Content Management System stores a company’s content, including forms, text, images, and more, so at first, it may seem that there isn’t much of a difference between the two. However, when it comes to DXP vs CMS, gloves up in the ring, your CMS is going down! No CMS can bring your digital assets together to create a full, rich digital experience. CMS solutions only manage content, in fact with headless CMS vs DXP, on the CMS side, you’re only getting the back end of the software and you’d need developers involved to create a front end for your customers to use.

Only a digital experience platform can create the digital experiences you need, and that’s why you need this type of software over a standard CMS. A DXP lets you build and iterate on your digital experiences via an easy-to-learn and easy-to-use front-end builder that doesn’t need you to know any code. Instead of taking weeks to build a website, you can quickly bring together a microsite, a landing page, or even a full website within an hour or two. Many DXPs also include a CMS or a DAM (Lumavate has both!) to enable companies to manage their content and digital assets and create quality digital experiences.

What Is an Example of a DXP Platform?

When looking to introduce a DXP to your company, you’ll find that there are many Digital Experience Platform companies available. The list of digital platforms includes Adobe DXP, Liferay, Optimizely, Lumavate, Acquia, and Sitecore DXP. The top digital experience platform companies all offer the ability for companies to build digital experiences, but you will need to check what technical resources are needed for each one, how long setup might take, and what the learning curve is. Depending on your budget, you may not want a long and complicated installation and setup with a steep learning curve for your users.

Some of the top DXP companies need more resources than others, including Adobe Experience Manager, which can take up time and require outside consultants (with associated costs) to complete the setup.

In contrast, Lumavate’s DXP platform can be set up quickly, in just a few minutes, by anyone from your marketing team, with not even a hand from your IT team. It’s intuitive and quick to learn, so you and your teams can start creating incredible digital experiences on day one. Not only that, but while most DXP solutions include a CMS or DAM solution, Lumavate’s DXP platform includes both, and gives you far more functionality. We also provide a built-in Product Information Management (PIM) solution, a form builder, text messaging functionality, and more than 40 out-of-the-box integrations for added flexibility and functionality.

But don’t just take our word for it. Get in touch with one of our experts and ask us as many questions as you like. They’ll also walk you through a demo of the magic our DXP can perform with your digital assets. Trust us…you’re going to be wowed.