What Is a DXP Platform?
by Lumavate | Last Updated: Nov 24, 2023
Customers today live online. That means businesses that want to excel know the importance of interacting with their potential buyers across various digital channels. Building these digital experiences, however, requires careful thought and planning. Businesses like yours want to make sure the experience customers have in the different areas remains consistent and always provides accurate information. The experiences you create also need to interest customers and draw them into your business.
With all the information and digital product assets your business maintains, you need a system for controlling all this information to maintain consistency and accuracy. A DXP platform may be the perfect solution for you. If you have not used this type of platform before, here is what you need to know.
What Is a DXP Platform?
A Digital Experience Platform, or DXP, allows users to create and manage a host of different digital experiences. These experiences include:
The types of digital experiences you can create stretch across the entire customer journey. Putting a DXP to work, therefore, can help you build an appealing journey that will increase your leads and your conversations.
Often, a DXP will allow you to build out the front-end design of the digital experience. Some DXP platforms, like Lumavate, even allow you to create the entire digital experience for customers without having to use any code. This makes it manageable for any member of your team.
DXPs have content marketing capabilities as well, which can help you create, manage, and reuse content that you have created in the past, such as images, videos, and documents.
The level of management abilities available to you will vary greatly. Some will offer Content Management System functionality, while other businesses will offer a full Digital Asset Management (DAM) solution, like Lumavate. With these increased capabilities, businesses find it even easier to create the digital experience they want to provide for their customers.
Now that you better understand the DXP meaning and what it brings to your business, let’s explore the value it brings in more depth.
What Does a DXP Do?
As we discussed above, DXP technologies enable users to create and manage different digital experiences across the whole customer journey. It allows users to build out the front-end designs. In other words, they can focus on what the customer sees when they interact with the asset.
Keep in mind that varying degrees of technical skills will be needed to use the DXP effectively. Some systems will require the user to effectively code the entire desired digital experience. Others, like Lumavate, offer a no-code experience, which makes it easier for people throughout your organization to use these resources.
Just as the level of technical skills required will vary, the built-in features of the system that will impact your overall experience will differ as well. Most DXPs offer some type of Content Management System (CMS) or Digital Asset Management (DAM) right through the platform. This can make it easier to create digital experiences, as you can easily tap into the content and digital assets you have available.
As you use the DXP to create the user experience, you can also tap into its capacity for personalization. You can create resources based on a specific lead or their segment and what they have experienced thus far. These tailored experiences show leads that you genuinely care about them and their experiences with your brand.
Is Salesforce a DXP?
When people start learning about DXP options, they often ask if Salesforce is a DXP. The company often positions itself as a Digital Experience Platform, but it does not offer the same levels of capabilities as other DXPs.
Salesforce does offer some important components, such as a content management system. However, competitors generally outpace this option. To begin, Salesforce DXP has close ties with the core functionality of Salesforce. This can limit users’ flexibility. This becomes starkly clear when users want to create digital experiences that do not connect to the core capabilities of Salesforce.
Generally speaking, users who want to find a DXP will find that options like the following will work better.
Adobe Experience Manager
Sitecore
Liferay
Lumavate
What Is An Example of a DXP?
As you start to learn about the value the DXP can offer, it is natural to wonder if there are digital experience platform examples you can learn about. Looking at the different options on the market can help you start to decide which option you want to work with. Here is a list of some major digital platforms that can help you start to grasp all the different solutions available. These DXP examples include:
Adobe Experience Manager or Adobe DXP
Sitecore DXP
Liferay DXP
Acquia DXP
Optimizely DXP
As you review this list of digital platforms, you will find that each of the solutions listed provides business users with the opportunity to build different types of digital experiences. However, the digital experience platform companies can quickly vary when you start to consider what you need to do to get started. For example, Adobe Experience Manager can create many obstacles for new customers. This platform has significantly higher technical requirements, and many businesses end up needing outside consultants to help them implement the system. These additional resources and the time needed for this greater level of complexity should be kept in mind when making DXP decisions. As you look for the best DXP for your business, you will want to consider the resources needed to fully bring the new system into your strategy and how well it will work for those in your business.
Other platforms offer considerably more flexibility. The Lumavate DXP solution only takes a few minutes to set up. Since the system was designed to be simple for users, anyone on your marketing team can get it going.
In addition to being substantially simpler than other systems, Lumavate also offers an increased range of functionality when compared to other DXP options. It includes options like a built-in Product Information Management (PIM) solution, a form builder, text messaging functionality, and more than 40 out-of-the-box integrations. These different tools and functionalities make this platform a robust choice that can simplify the entire product information management process. This sets Lumavate apart from other DXP companies.
Getting Started with Your DXP
As a manufacturing business, you want to create excellent digital experiences for your leads and customers that will encourage them to make purchases and then stay with your business. To accomplish this goal, incorporating a DXP into your strategy will help you accomplish your goals.
Consider the information discussed above and learn more about how Lumavate can help your business reach new heights.