What Is PXM Salsify?

What Is the Meaning of PXM?

Product experience centers on a user’s interactions and satisfaction with a specific product. Product experience management, PXM for short, is about delivering a compelling and accurate product experience. That experience can be directly with a physical product or through a digital channel, such as a website, app, or online catalog. 

Manufacturers need to think about product experiences as an extension of customer experience, because a majority of the interactions customers have with a manufacturing brand are product-related.

A well-executed product experience management strategy delivers accurate and relevant product-related content in every product experience. For example, a product experience for showcasing all of your product offerings such as a product catalog should provide vastly different information than a digital product experience aimed at educating a buyer in-aisle on which product to purchase. The product experience has to take into account why the information is going to be accessed, by who, what their goals are at that moment, how they will access it, and how you can provide a delightful experience. If the consumer has a positive experience with the product, it will enhance that individual’s feelings about the company as a whole.

The product experience covers everything from the customer’s awareness of the product, to researching the item, to seeing it on shelves or on a website, to eventually making a purchase and using that product after the sale. Managing this experience requires businesses to fully understand their audience, knowing the pain points of these consumers, and being able to tie those pain points into promotional messages. A company can’t just have a good product — it needs to know how that product fits into the lives of its customers. That demonstrated understanding will help to build customer satisfaction and increase brand loyalty as a result.

Successfully managing the product experience requires a data-driven approach and personalized marketing. This is something that’s done much more easily through the use of PXM software.

What Is a PXM System?

Using a PXM platform can help product marketers better manage their brand’s assets, enabling them to provide a better experience for customers. PXM software typically includes a product information management (PIM) solution, as well as digital asset management (DAM) functionality. This combination gives companies the ability to store all of the facts, dimensions, and documents associated with a product in the PIM software, as well as deploy those assets digitally through the DAM. These tools make a PXM platform a no-brainer for any business that takes the product experience seriously.

Some PXM platforms, such as Lumavate, also include a digital experience platform (DXP). This allows companies to easily prepare digital materials and create digital experiences with no coding . This is vitally important as the world becomes more digital. With most consumers wanting to scan a QR code or browse a virtual catalog instead of using offline means, this DXP functionality is essential for modern businesses.`

Software like Lumavate allows product marketers to manage their product information, utilize their assets digitally, and create personalized digital experiences that encourage customers to act now. Accomplishing any or all of these actions without a PXM platform is virtually impossible.

What Is the Difference Between PXM and PIM?

Despite the similar sounding names, PXM and PIM are quite different. While PXM refers to a suite of programs, PIM is simply the product information management piece of the puzzle. It’s quite useful, but its true capabilities are only unlocked when combined with other programs, such as a DAM or a DXP. It’s true that a PIM can store massive amounts of product information, and that is helpful to any manufacturer or marketer. However, without a connected solution to display that stored product information, it’s not nearly as effective.

A PXM solution, on the other hand, contains not only the PIM software but also DAM capabilities. And in some cases, as seen in Lumavate’s offering, PXM also includes the digital experience platform (DXP) functionality. In this instance, the PIM’s abilities are super-powered, as it is the hub from which all other programs retrieve data. If a company updates information in its PIM, such as product dimensions or images, those assets will automatically be updated across any connected digital experience, such as an online product catalog. This makes managing websites, product catalogs, and white papers a breeze. With a PXM, product information is updated in only one place, and all of the marketing materials associated with that product information will automatically receive that new information.

What Is PXM Salsify?

The PXM landscape is full of competing brands, all of whom aim to be all-encompassing solutions for businesses. These companies include Salsify, Pimcore, Akeneo, Plytix, and Catsy. Salsify is one of the leading names on the market, and it has now begun to brand itself as a PXM solution. However, the reality behind the Salsify PXM isn’t quite as clear.

Although Salsify and its competitors do inhabit the PXM marketplace, the reality is they are not true PXM solutions. Salsify, for example, has a strong PIM, and a Salsify DAM is available, but the Salsify software isn’t as fully centralized as Lumavate’s platform when it comes to product experience. The other competitors in the landscape have similar stories. Similar to the Salsify PIM, many offer PIM products, and they may offer DAM capabilities, but nobody offers a truly comprehensive product experience platform. Nobody, that is, except Lumavate.

Lumavate is the only company on the market that provides a full-fledged PXM platform. In addition to PIM and DAM offerings, Lumavate also gives customers its digital experience platform. This addition, along with the PIM and DAM, gives Lumavate a truly integrated suite of products that will meet the needs of product manufacturers, marketers, and product experience coordinators of all types.

Better yet, Lumavate’s platform comes at a much lower price point than the competition. Lumavate is typically 75 percent more cost-effective than competitive solutions, allowing businesses to funnel their savings directly into making their businesses more efficient. What’s more, Lumavate’s cloud-based platform requires no technical resources, and buyers of Lumavate’s platform can be up and running that same day.

The PXM landscape can be very confusing to newcomers, with all competitors promising that they can be all things to all businesses. However, only Lumavate provides a top-notch PIM, an intuitive DAM, and a digital experience platform that’s code-free and easy to implement. These are the necessary components of a product experience management system, and they’re only available in one seamless package through Lumavate.