What Is the Difference Between DXP and CMS?
by Eli Merrell | Last Updated: Feb 22, 2023
What Is the Difference Between DXP and CMS?
These two acronyms are all over the tech scene right now. It can be easy to get lost in the alphabet soup that is tech jargon. Let’s dive into what sets apart a DXP and a CMS. A DXP is a digital experience platform, a solution that allows consumers to pull together core technologies into one digital experience. Think connecting to your Salesforce instance, video tech stack, and image storage solution where you can funnel all content into one place. A CMS is a content management system, a software solution that allows you to store and manage content. This could also be a place to store and organize marketing content such as product photos and documents.What Is DXP vs Headless CMS?
These two systems while similar are different and can work together to optimize your content. What good are product images doing your business if they are sitting in your CMS? What good is a DXP if you do not fill it with content? There are different ways these two systems work together. One way is by joining a Headless CMS and a Composable DXP. A Headless CMS is a content management system that deals only with the content. There is no front-end experience. This is where a Composable DXP comes in. This type of DXP connects to a headless CMS via API to provide a front-end experience for your content. Think of displaying products found in your CMS in an engaging way so customers can easily make a selection. How do you know if you have a Headless or Traditional CMS? A Traditional CMS aims to be a one-stop shop, managing both the back-end content and the front-end experience. While as mentioned before a Headless CMS strictly focuses on the back-end content, front-end experience not included.What Is an Example of a DXP?
As consumer engagement on mobile continues to increase every year, more businesses are evaluating how they connect to their customers on mobile. This has led to a rise in the number of DXP solutions on the market. Below are some well-known DXP technologies.- Adobe DXP - The Adobe DXP solution is an all-in-one DXP. This solution tackles everything from personalization to content management, and B2B marketing tools. Typically, Adobe Experience Manager requires significant professional services to implement and maintain long-term.
- Salesforce DXP- Salesforce DXP was created with customer relationships in mind all pointing to a single source of truth. These experiences aim to create a seamless customer journey. While Salesforce Experience Cloud is able to easily create digital experiences tied to the various Salesforce Clouds, it is limiting because it doesn’t allow you to easily integrate any other content or data technology and use that content or data in a digital experience built using the Salesforce Experience Cloud.
- DXP Sitecore- DXP Sitecore offers the ability to build digital experiences geared toward growing relationships with customers, understanding customers, and growing loyalty. Similar to Adobe Experience Manager, Sitecore often requires significant professional services to implement and maintain.
- Lumavate - Lumavate is the only no-code DXP on the market today. It allows marketers to get up and running with a DXP immediately without needing to involve any technical resources. It also allows marketers to quickly build a wide variety of enterprise-grade digital experiences in less than an hour.
Who Uses a DXP?
Many different team members can use a DXP. Typically marketers are creating strategies around the experiences built using a DXP. Some DXPs do not require the support of a development team there for marketers can create digital experiences. Other platforms do require the use of a development team. A few examples of DXPs are Adobe DXP, Salesforce DXP, and DXP Sitecore. There are many different use cases for a DXP. You might be wondering, is a DXP right for me? The answer is probably yes. Below are a few examples of the types of digital experiences that can be built by marketers using a DXP.- Events- Create a digital experience for each of your events to share important event logistics, talking points, and highlighted products with team members all in one place.
- Product Guides- Digitize your product guide or catalog and provide your customers, partners, and employees with easy access to all of your product information. Plus, ensure it’s always up-to-date by using a product information management (PIM) solution to store your product data and related digital assets.
- Product Information- Consumers are looking for information to guide their purchase or installation experience. A digital experience is a great way to share product information with customers.
- Product Registration- Collect customer information with a product registration digital experience and see your product registration rates soar. Invite your customers to register their product in an easy-to-use experience all the while giving you insight into who is buying your products. Hello, zero-party data!