What Makes a Good, Modern Microsite?

by Brian Cooney | Last Updated: Aug 9, 2022

Microsites are small websites that are typically used to promote a specific product, service, event, or campaign. They are usually distinct from an organization's main website in both design and purpose. A good microsite often focuses on a single conversion goal, such as generating leads or selling a product. It must be easy to navigate and understand, with clear calls to action that encourage visitors to take the desired action. In addition, a good microsite should be mobile-friendly and responsive since more and more users are accessing the internet from their smartphones and other devices. And finally, it should be designed with SEO in mind so that it can be easily found by potential customers searching for what you have to offer. This blog is right for you if you're thinking about creating a microsite for your business. Let's take a deeper look at each factor to see what makes a good, modern microsite.

A clear purpose or conversion goal

As mentioned, a microsite typically has a specific purpose or goal. This could be anything from generating leads to selling a product or service. Whatever the goal is, it should be made clear to visitors from the moment they arrive on the site. There should be no confusion about what you want visitors to do. The call to action (CTA) should be prominently displayed and easy to find. The microsite's design should also support the conversion goal, with everything working together to guide visitors towards taking the desired action.

Good microsites are designed with a mobile-first approach

These days, it's not enough for a website to simply be mobile-friendly. It needs to be designed with a mobile-first approach. This means that the website should be designed specifically for mobile devices first and then scaled up for larger screens. Mobile-first design is becoming increasingly important as more and more people access the internet from their smartphones and other mobile devices. In fact, Google now uses a mobile-first index when ranking websites in its search results. So if you're thinking about creating a microsite, make sure it's designed with a mobile-first approach. This will give you the best chance of success in today's digital landscape.

SEO must be considered from the start

If you want your microsite to be successful, you need to make sure it's designed with SEO in mind. This means considering things like keyword research, site structure, and metadata from the start. The goal is to make sure your microsite can be easily found by potential customers who are searching for what you have to offer. This can be a challenge, but it's worth it if you want your microsite to be successful.

Mobile-friendliness and responsiveness

As we mentioned, a good microsite should be designed with a mobile-first approach. But in addition to that, it should also be responsive so that it looks great on all devices. Responsive design is essential these days as more and more people access the internet from their smartphones and other devices. A responsive website will adjust its layout and design to fit any screen size, making it easy for visitors to use, no matter their device. So if you're thinking about creating a microsite, make sure it's designed to be responsive. This will give visitors the best experience possible, no matter what device they're using.

Examples of good microsites

Now that we've gone over what makes a good microsite, let's take a look at some examples of modern microsites that are doing it right.

Dropbox

Dropbox's microsite for its Business product is clear, concise, and designed with a mobile-first approach. The focus is on generating leads, and the CTA is easy to find and understand.

Airbnb

Airbnb's microsite for its Experiences product is focused on selling travel experiences. The CTA is easy to find, and the overall design clarifies what visitors can expect if they book an experience.

Google

Google's microsite for its Pixel phone is focused on selling the product. The CTA is easy to find, and the overall design clarifies what visitors can expect if they purchase the phone. Creating a good microsite takes careful planning and consideration. But if you keep these things in mind, you can create a modern microsite that will help you achieve your business goals. So, now you know what makes a good microsite. If you're thinking about creating one, keep these things in mind, and you'll be on your way to success. If you want to learn how to use Lumavate’s DXP to create microsites and other digital experiences quickly and easily, schedule a demo today!