What Should Be Included in a Product Guide

by Matt O'Haver | Last Updated: Aug 29, 2022

A product guide can be an extremely valuable piece of content for a business. It can help to increase sales by providing customers with all the information they need about a product in one place. It can also act as a reference guide for customers who are already familiar with the product and want more information about specific features or uses. In this article, we will discuss what should be included in a product guide, and how Lumavate's DXP can help you create them quickly and easily.

What is a product guide?

A product guide is a document that provides detailed information about a product. It can include information about the features of the product, how to use it, what accessories are available for it, and more. A product guide can be an extremely valuable resource for both potential and existing customers.

How to Create a Product Guide

If you're selling products online, then you should definitely consider creating a product guide. Lumavate's DXP makes it easy to connect to your existing technology stack and pull product descriptions from multiple channels into one place. This saves you time and money by eliminating the need to create separate guides for each channel. Plus, our platform makes it easy to update and manage your guides in one central location.

What should be included in a product guide?

When creating a product guide, there are several things that you should keep in mind: First, make sure that the information is accurate and up-to-date. Nothing is worse than providing outdated or incorrect information to customers. Second, ensure that the language used in the guide is clear and easy to understand. Avoid using jargon or technical terms that may not be familiar to your audience. Third, make sure to include plenty of visuals. People are more likely to engage with content that includes pictures, videos, or infographics. Fourth, consider adding customer testimonials or reviews. These can help build trust and confidence in your product. Finally, don't forget to include a call-to-action (CTA). This could be a discount code for first-time buyers, a free shipping offer, or something else that will encourage people to purchase your product.

Things to Include in Your Product Guide:

An overview of the product
Detailed information about features and benefits
A step-by-step guide on how to use the product
Instructions on how to care for and maintain the product
A list of compatible accessories
Warnings and disclaimers (if applicable)
Customer testimonials or reviews
A call-to-action (CTA)

What should not be included in a product guide?

In addition to including certain things in your product guide, there are also some things that you should avoid. First, resist the temptation to include too much information. A product guide is not the place to provide an exhaustive history of the product or its development. Stick to the essentials and leave out anything that isn't absolutely necessary. Second, don't try to sell the product in the guide. The purpose of a product guide is to provide information, not to make a sales pitch. If you include too much marketing language, it will turn people off and they'll be less likely to purchase the product. Third, avoid using generic or vague descriptions. Be as specific as possible when describing the features and benefits of the product. Fourth, don't include false or misleading information. This will damage your credibility and could lead to legal trouble. Finally, don't forget to proofread! A poorly written guide can reflect badly on your company and make it seem unprofessional. In general, you should avoid including anything that is not directly related to the product itself. This includes things like advertisements, promotions, or other marketing materials. Additionally, personal opinions or experiences should be avoided. Finally, any sensitive or confidential information (such as pricing, depending on your market) should not be included in the guide.

How Lumavate's DXP Can Help

Lumavate's DXP is the perfect platform for creating product guides. Our platform makes it easy to connect to your existing technology stack and pull product descriptions from multiple channels into one place. This saves you time and money by eliminating the need to create separate guides for each channel. Plus, our platform makes it easy to update and manage your guides in one central location. So if you're looking for a quick and easy way to create product guides, look no further than Lumavate's DXP! Contact us to schedule a demo today!