What should Internal Communications include?

by Brian Cooney | Last Updated: Sep 5, 2022

Internal communications are critical for the success of any organization. Employees can't coordinate their efforts without effective internal communications, leading to confusion and chaos. Internal communications are the process and methods used to share information among employees within an organization. This includes everything from face-to-face conversations and companywide memos to email blasts and intranet postings. When done effectively, internal communications can help build a sense of community and improve employee engagement. It can also help employees feel more informed and empowered, which can lead to better job satisfaction and performance. However, crafting effective internal communications is not always easy. There are a few key things that every successful internal communication strategy should include:

A clear purpose or goal - Internal communications should always have a clear purpose or intent. What is the message you're trying to communicate? Why is it important? What do you want your employees to do as a result of receiving this information?
Timeliness - employees need timely information in order to make decisions and take action. Make sure your communications are delivered in a timely manner so that employees can act on them quickly.
Clarity - avoid jargon and ambiguity in your communications. Be clear and concise so that employees can understand the message and take the appropriate action.
Relevance - ensure that your communications are relevant to your employees. Send information that is useful and relevant to their jobs and daily lives.
Engagement - engage employees in the communications process. Ask for feedback, solicit input, and encourage two-way communication. Internal communications should also be aligned with the organization's overall strategy. Every communication should support the organization's goals and objectives.

Keep these things in mind when developing your internal communications strategy to ensure that your messages are clear, relevant, and engaging. What are the most topics in internal communication you need to cover? What should an effective internal communications strategy include?… An effective internal communications strategy should cover a variety of topics in order to be truly successful. Some of the most important topics to include are:

Company objectives and goals

This is the most important thing to communicate to your employees. They need to know what the company is working towards and why their work is important.

Updates on company news and developments

Your employees need to be kept up-to-date on what is happening in the company, both good and bad. This way, they can be fully informed and feel like they are a part of the company's journey.

Information on new products or services

If your company is launching a new product or service, your employees need to be the first to know. They can then help to promote and sell the new offering to customers.

Changes in company policy or procedures

It is important to keep your employees in the loop on company policy or procedure changes. This way, they can be prepared for any changes and know what is expected of them.

Employee recognition and awards

Recognizing your employees' hard work is a great way to boost morale and keep them motivated. Publicly thanking them for their contributions will make them feel appreciated and valued.

Announcements of upcoming events or training sessions

If there are any upcoming events or training sessions that your employees need to be aware of, be sure to include this information in your communications. Each organization will have its own specific needs and goals, so it's important to tailor your internal communications strategy accordingly. However, by covering the basics, you can ensure that your employees are always kept in the loop and up-to-date on what's happening within the company. What should you make sure NOT to include in your internal communications plan? Just as there are certain topics that should be included in an internal communications strategy, there are also some things that should be avoided. Some of the most common things to steer clear of are:

Sensitive or confidential information

There is always a risk that sensitive or confidential information could be leaked if it is included in internal communications. To avoid this, make sure that any such information is only shared on a need-to-know basis.

Personal opinions

Keep your personal opinions out of internal communications. This includes both positive and negative opinions about the company, its employees, or its products/services.

Rumors or gossip

Rumors and gossip have no place in an internal communications strategy. Not only are they unprofessional, but they can also create an environment of mistrust and negativity.

Negative news

While it's important to be honest with your employees, there is no need to dwell on negative news. Try to focus on the positive and highlight any silver linings that may exist.

Marketing material

Internal communications should not be used as a platform for marketing material. This includes things like sales pitches, promotional offers, or advertisements. Employees are not interested in this type of content, and it will only serve to annoy them. By avoiding these topics, you can ensure that your internal communications are professional, positive, and effective. So, there you have it. These are just a few of the things that should be included in an internal communications strategy. By covering the basics, you can ensure that your employees are always kept in the loop and up-to-date on what's happening within the company.

What should Internal Communications include?

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