What Type of Software Is Best Suited for Creating Brochures, Catalogs, and Newsletters?

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by Averi Easley | Last Updated: May 9, 2023

Product brochures, catalogs, and newsletters are all useful ways to provide valuable information to your customers. With a product catalog, you can showcase all of the product offerings that your company provides. With a product brochure, you can showcase all of your products or highlight a specific one. With newsletters, you can highlight your latest product offerings. Each one offers its own set of benefits. 

What Type of Software Is Best Suited for Creating Brochures, Catalogs, and Newsletters?

There are countless different software options that are available for each type of content that you may want to create. For example, you can choose to use Adobe InDesign for creating your product brochures. If you choose this route, then you will likely want to print out the brochure and distribute it to your customers. For the distribution part, this can be mailing the brochures out to your customers, or adding a PDF version on the website. If you are creating a newsletter, you may choose to send this out via email. With this option, you can use an email service provider such as Pardot, Eloqua, and Hubspot. These programs will allow you to create and send out the newsletter. If you want to create the catalog in one of these programs, but take it and use it elsewhere, it is important to ensure this is possible.  When creating product catalogs, there are also numerous software options to select from. The options you can select from vary depending on the delivery method: print/PDF or digital. We will discuss product catalogs in further detail below. 

Which Software Is Commonly Used for Creating Brochures and Flyers?

There are numerous software options available for creating brochures and flyers. A few of the most commonly used options include: When searching for a software option to use, an example of search terms to use could be product brochure template Word. With this, you may be able to find some great templates that Microsoft Word offers. 

Which Software to Use for Catalogs?

As we discussed above, there are numerous options available to select from when looking to create a product catalog. If you are looking to create a simple product catalog, some of the options to select from are Microsoft Word, Canva, Adobe InDesign, etc. These solutions will allow you to create PDFs that can then be distributed to your customers. These catalogs can be distributed via email, on your website, on social media pages, or even brought to trade shows. If you decide to create a simple product catalog, keep in mind that you will need to update the document each time there are changes to the products. This could quickly become a cumbersome process, depending on how often changes are made. Another type of solution would be to utilize a more digital-first approach. With this type of solution, you can utilize a digital experience platform (DXP) to create your product catalog. With a platform like Lumavate, you can create digital experiences that are tied to your product data. With Lumavate, you can store all of your product data within the product information management (PIM) solution. By storing your product data and related digital assets in one place, you can then easily pull all of this data into your digital experience. This would allow marketers to quickly and easily create a product catalog. If there are changes to the product data, you can easily update this information in the PIM and it will automatically update in your product catalog.

What is the Best Program to Make a Catalog?

When trying to determine what is the best catalog design software for your business, there are some important things to consider. One of the key things to think about is what type of features you are looking for. Each solution out there will have its own set of features and some may be beneficial to your business.  When selecting a catalog design software solution, a benefit is a platform that offers a product information management (PIM) solution. A PIM will allow you to store all of your product data in one place. This can include your product name, description, size options, pricing, photos, brands, etc. Once you have entered your data in the PIM, it would be beneficial to connect this information to a digital experience. Lumavate is a digital experience platform (DXP) that also has a PIM solution. With Lumavate you can store all of your product data and related assets in one place. Once your product data has been added to the PIM, you can then connect it to a digital experience. All of this can be set up in less than 30 minutes.  Ready to see what Lumavate can do for you? Book a demo.
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