What's Your Microsites Strategy?

by Brian Cooney | Last Updated: Aug 12, 2022

When building a microsite, it is important to have your strategy in place before you start construction. This strategy should answer the question of why you are building the microsite and what you hope to achieve with it. Without a clear strategy, your microsite will likely be less successful than if you took the time to plan it out beforehand. There are a few different ways that you can go about creating your microsites strategy. This blog will cover some of the most important aspects you should keep in mind when planning your microsite. After reading this blog, you should better understand how to create an effective microsites strategy.

Define Your Goals

The first step in creating your microsite strategy is to define your goals. What do you hope to achieve with your microsite? Are you looking to generate leads, increase sales, or promote a new product? Once you know your goals, you can begin to plan how you will achieve them. For example, if you are looking to generate leads, you will want to ensure that your microsite is designed with lead capture in mind. Include forms and calls to action that encourage visitors to provide their contact information. If you are looking to increase sales, on the other hand, your microsite should be designed to convert visitors into customers. Make sure that your product pages are clear and concise, and include strong calls to action.

Identify Your Target Audience

Another important aspect of your microsites strategy is to identify your target audience. Who are you trying to reach with your microsite? What are their needs and wants? Once you know who your target audience is, you can begin to tailor your microsite to them. For example, if you are targeting young adults, you will want to ensure that your microsite is modern and hip. Include lots of visuals and use language that appeals to this demographic. If you are targeting a more mature audience, on the other hand, you will want to use a more traditional design and tone.

Create Compelling Content

Once you know who your target audience is and what your goals are, you can begin to create compelling content for your microsite. This content should be designed to engage and convert your target audience. In order to do this, you will need to understand what kinds of content they are looking for and how they prefer to consume it. For example, if you are targeting millennials, you may want to consider using video as a way to communicate your message. This generation prefers to consume information in short, bite-sized pieces that are easy to digest. If you are targeting a more traditional audience, on the other hand, you may want to stick with written content. Regardless of which format you choose, make sure that your content is interesting and informative.

Build a Strong Call to Action

Once you have compelling content, you need to make sure that it includes a strong call to action. Your call to action should be designed to encourage your target audience to take the next step. This could be anything from signing up for your email list to making a purchase. Whatever you choose, make sure that your call to action is clear and concise.

Test and Optimize

Finally, once you have launched your microsite, it is important to test and optimize it on an ongoing basis. Try different tactics and see what works best for your target audience. Then, make changes accordingly to improve your results. By following these tips, you can create an effective microsites strategy that will help you achieve your business goals.

Why is it important to create a microsite strategy?

There are a number of reasons why it is important to create a microsite strategy. First, if you want to achieve your business goals, it is important to have a plan in place for how you will do so. A microsite can be a powerful tool for generating leads or increasing sales, but only if it is designed and executed correctly. Second, it is important to understand your target audience and what they are looking for before you create your microsite. This way, you can ensure that your microsite appeals to them and provides the information they are looking for. Finally, once you have launched your microsite, it is important to test and optimize it on an ongoing basis. This will help you improve your results and achieve your goals. For more information on this topic, check out our free resource: The Complete Microsites Strategy Guide.