Lumavate Introduces New Ways for Marketers to Generate Growth for Their Business With the Expansion of the Lumavate Library
by Michelle Lawrence | Last Updated: May 25, 2023
(Carmel, IND.) May 25, 2023 - Market saturation is an obstacle facing numerous manufacturers given the countless options consumers have when buying a product. This issue combined with declining brand loyalty has made it difficult for marketers to ensure customers are consistently purchasing from their brand and not the competition.
With today’s release, Lumavate is making it easier for marketers to list their brand’s relevant parts and accessories for each of their products. Using the new Related Items Component, marketers can display related parts or accessories as well as similar models in any type of digital experience to ensure consumers spend their dollars with their brand and not their competition.
Lumavate is also providing marketers at pharmaceutical companies with a way to incentivize consumers when they purchase from their brand. Using Lumavate’s newest integration to Eversana, marketers can provide customers with the ability to request a co-pay savings card via download, email, text, or save to a mobile wallet for a specific medication.
In addition, Lumavate added the ability for marketers to add code to HTML head tags on all pages of a digital experience. This makes it easier for marketers to connect their digital experiences to third parties such as Google Console, Facebook, Google Analytics, and more.
Finally, Lumavate recognizes the need for marketers to move fast in order to keep up with consumer behavior. That’s why this product release also includes significant performance enhancements that increase marketers’ ability to create digital experiences in the Lumavate platform.
About Lumavate
Lumavate makes it easy for everyone to create engaging and personalized digital experiences that drive results for customers, partners, and employees. Our platform seamlessly integrates with existing content and data tech stacks empowering some of the world’s most well-known brands, including Cummins, Trinchero Family Estates, BraunAbility, Roche, Herff Jones, and more. Learn more at lumavate.com.
Media Contact
Lumavate
Michelle Lawrence
m.lawrence@lumavate.com