Make your products the star of your event with a digital experience that brings your products to life, highlights product benefits, collects leads, shares digital resources, and more.
Let’s be honest, attendees throw away a majority of the marketing materials they receive from a trade show booth before they’ve even taken the time to read them. By switching from printed materials to digital, you can save thousands of dollars per event in printing costs alone. Plus, you can add QR codes to your trade show booth that tie to a digital product experience that is constantly updated reducing the need to update your booth graphics regularly.
While you may promote similar products at events, each event has its own goals, attendees, announcements, theme, etc. so a one-size-fits-all approach won’t work for your events. Using Lumavate, you can create a one-of-a-kind digital experience for each of your events to highlight what’s unique for that specific event. And it only takes 30 minutes for your team to create this customized digital experience.
Your product information changes a lot and these updates don’t always make it to the event team for every event. That’s why Lumavate makes it effortless to ensure product data within your event digital experiences is always up-to-date. Using our Product Information Management (PIM) solution, any product data changes in the PIM are instantaneously reflected in any digital experience using it. So the next time you’re creating a digital trade show experience demonstrating your products, you can rest assured knowing attendees always have the most up-to-date information.
Almost every business measures event ROI based on the number of leads captured making it imperative to effectively capture leads at every event. This isn’t always easy when every event tends to use a different lead collection method or your sales team is pocketing business cards from leads that never seem to make it to your CRM. With Lumavate, you can enable each booth worker with a lead capture digital experience that allows them to manually input leads or scan a business card. And the best part, all of the leads are immediately sent to your CRM.
While event leads are a major driver of event ROI for your business, you know that event value is almost measured by brand awareness and engagement. By creating digital event experiences in Lumavate, you can start tracking attendee engagement with your product information and other relevant content to show the business the long-term value of events outside of the immediate lead capture.