Marketing Technology Platforms

Marketing Technology Platforms

If you heard the term ‘marketing technology stack’ twenty years ago, no one would know what you were talking about. Having a MarTech stack has become a recent trend among marketing professionals. In fact, posting about your personal MarTech stack on social media has become quite the trend (marketers, don’t do this without giving context). So before we get into the various types of marketing technology platforms you should be using, let’s discuss the use of technology in marketing. Okay, what is a marketing technology stack? That’s a good question, and you’re not the only one asking this. The role of technology in marketing has been growing in importance over the last decade. As consumers started to rely on technology more and more, marketers needed tools to help reach their audience. One of the first MarTech tools marketers started to invest in was email automation platforms. In order to reach thousands or even hundreds of thousands of users, marketers needed a platform that could send emails to an increasingly growing subscriber list. As marketers discovered how easy this marketing technology tool was to use, the demand for additional marketing tools increased. The marketing stack definition is the various types of software and technology that marketers use in their jobs. And while the typical marketing technology stack looks different to each marketer, one thing that should be a constant is including Lumavate in your MarTech stack. Lumavate is the leading low-code mobile app software designed specifically for marketers. Marketers shouldn’t have to wait for IT to build an app. With Lumavate, we put the power in marketers’ hands. Plus, every app built on the Lumavate platform is a Progressive Web App (PWA), which means you control how your app gets published. You can finally ditch the app store for good when you partner with Lumavate. 

SaaS Marketing 

Much like marketing technology tools, the term ‘B2B SaaS Marketing’ has also skyrocketed in terms of usage over the last decade. The SaaS marketing definition is any marketing-related software that is sold as a service, which basically just means any digital tool that marketers invest in to automate some of their daily tasks. SaaS marketing examples include email automation platforms, podcast software, intent data software, mobile app development software, and so much more. Hopefully those examples answered your ‘What is SaaS tools’ question. Seriously, if we listed the amount of marketing SaaS products available for marketers to purchase, we would be here all day. 

While there are many SaaS marketing channels to choose from, one of our favorites to discuss is the mobile app development channel. Stop for a second and think about your own personal behavior, how many hours do you spend on your mobile device? Our guess is it’s probably around four hours. So consumers are spending four hours a day on their smartphones, with 90 percent of that time spent on mobile apps. There is a ton of opportunity for marketers to engage with consumers using mobile apps! But mobile apps don't just mean native mobile apps. There’s a different way to mobile with Progressive Web Apps (PWAs). PWAs take up a fraction of the storage space compared to native mobile apps, load much faster than native apps, and are typically less expensive to develop. You don’t have to work at a SaaS marketing agency to clearly see the benefits of creating a PWA. Plus, some of the top brands in the world have created a PWA and have seen a tremendous amount of success already (we’re looking at you Starbucks, and West Elm). 

So now that you’ve landed on creating a PWA, you have some options when it comes to partnering with an app development platform. You’ll find when doing your research there’s a lot of marketing SaaS platforms to choose from, but you shouldn’t choose just any platform. You need to choose a low-code platform. 

Low-code app platforms give you the ability to create an app without touching a line of code while providing the ability for developers to write their own code to extend the functionality provided by the platform. Benefits to choosing a low-code platform are:

• Reusability of the foundational blocks provided by the platform and your own development team.
• Developers use their time to differentiate your product/application by spending less time on developing the foundation of the app and more time on the specific integrations or code that will make your app unique.
• Build more value quicker by taking out the process of building the app from the ground up and enabling more individuals in your organization to become app builders.

Choosing a no code platform is the perfect place to start when investing in your SaaS marketing strategy. No ode platforms are easy to use, they won’t break the bank, and your customers will love engaging with your brand on mobile. Build your first PWA on Lumavate’s no code platform today (Did we mention it’s free to create an account?). 

Marketing Technology Examples

Like we said earlier, the amount of MarTech examples list is never-ending because the marketing technology landscape has exploded in popularity as marketers have witnessed the true value in investing in marketing technology companies’ products. Let’s take a look at some marketing technology examples, and how the typical marketing technology stack 2019 differs from a typical marketing technology stack 2020. 

First and foremost, there’s no ‘one-size-fits-all’ when it comes to the types of marketing technology you should be using. Your MarTech stack will look completely different from other marketers, even if you’re in the same industry. Because of this, there is not a marketing tech stack template you should be following. You need to be investing in the marketing technology software that makes sense for your organization. That being said, one SaaS product marketers should invest in is a low-code platform to build mobile apps. When you compare the Martech stack 2019 to MarTech stack 2020, you’ll see increased adoption of these low-code platforms. Because of COVID-19, digital transformation skyrocketed as marketers required tools to conduct business as normal from the safety of their own homes. Marketers needed a way to engage with consumers on mobile, without needing to conduct in-person meetings, or get IT involved in rapidly creating a mobile app. Low code platforms started resonating with a lot of marketers; they found this technology solved a lot of their pain points and helped engage with consumers on mobile. And so, the marketing technology landscape 2020 has been radically altered because of this. Many marketers have found the marketing technology integration process with low-code platforms to be seamless. With drag-and-drop capabilities, learning this new technology is extremely intuitive. And if you partner with Lumavate, our team will be there to ensure your success on our platform. 

Marketing Automation 

You’ve probably read those clickbait headlines saying email is dead. Well, folks, they’re wrong. Email is not dead and is definitely not going anywhere soon. When you’re ready to check out at a retailer, what’s one of the first questions they ask you? Usually, it’s “What’s your email?” Consumers happily hand it over because of the promise of exclusive deals. Would you be as eager to hand over your phone number? My guess: you guard your phone number a little more closely than you do with your email address. Email is THE channel consumers want to receive updates from your brand. This means the rise in popularity for marketing automation software has skyrocketed in the last decade.

Marketing automation is a tool that marketers have been using for years. The marketing automation definition is essentially any marketing tool that accelerates and automates the process of everyday marketing activities. When you’ve got thousands of subscribers on an email list, you need marketing automation services that can send emails quickly to your large group of subscribers. But marketing automation emails aren’t just for lead generation. There are many types of marketing automation examples, including welcoming customers to use your platform, surveys, and product updates. Now that you have a better understanding of the marketing automation meaning, you can begin your search for an organization to partner with. A popular choice with marketers is the Salesforce marketing automation tool. But there’s a better way to engage with your customers on mobile. With Lumavate, you can build an app in just a few hours and engage with consumers on the device they love the most. Plus, users can save the app right to their home screens so your brand can be top of mind every time they look at their phones. 

Hubspot 

If you’re a marketer, you’ve most likely heard of Hubspot, whether it was for the Hubspot blog, the Hubspot LinkedIn page, or Hubspot’s CRM. No matter how you know Hubspot, one thing’s for sure - marketers love their marketing automation tools. Hubspot academy is a good place to start when looking for courses to earn your Hubspot certification. But Hubspot marketing is not just for email automation. When you look at the Hubspot pricing page, you can clearly see that there are several other marketing services you can pay for. But before you search for ‘Hubspot login’, know that there is another digital marketing tool you can benefit from. Yes, you can automate emails with Hubspot, but you can’t build a mobile app with its platform. Lumavate is the leading no code mobile app platform for marketers. With Lumavate, you can engage with consumers on the device they love the most. Sign up for a free account today!