Product Experience Management Examples

As you consider how to improve the efficiencies of your business, you may look for product experience management examples to compare a few different solutions in the hopes of finding a truly highly responsive solution you can rely on. There are plenty of options in product experience management solutions, but not all of them are the same, and it can be quite challenging to know the difference. To help you, we have created a guide that breaks down the product experience meaning and provides examples to help you know what to expect and how to choose wisely.

Define Product Experience

The product experience meaning is a technology solution that refers to your customer’s experience with your product. It could include your physical product as well as any digital experiences that are related to that product, such as the digital tools and resources you offer that help to provide product information to customers.

Your overall product experience includes all experiences a customer has along their journey to purchase your product and interact with it. This includes the initial awareness of the product and its long-term use. By better understanding product experience, you can develop a strategy that better meets the needs of your clients and provides a more efficient process of developing your next product as well.

What Is the Role of Product Experience?

The purpose of product experience is rather simple. Your goal is to create a product that meets your clients’ and customers’ needs. You want them to have a positive experience with your product at every point along the customer buying journey. The more positive interactions they have with your product, the more likely they are to buy the product, use it, continue to be your customers with return purchases, and recommend your product to others.

A positive experience with your product from the consideration and evaluation stage to the purchase process and on to onboarding and even to their long-term use and repurchase or expansion of the product is all critical to the long-term success of your company. To create a positive experience for your customers throughout this journey, you need to have a product experience strategy. That strategy should outline all of the potential interactions your customer could have or will have with your product at every step of the customer journey.

When creating your strategy, you’ll focus on understanding how a customer will interact with your product at every stage. That includes how they interact, what they should feel when they interact with the product, and what type of content they need in order to make the right decisions. Your strategy should also include what the ultimate goal is of the interaction. That could be to build sales or your brand.

The goal is to have a positive product experience throughout the entire customer journey. It will create numerous benefits for your business, including:

Drive increased user acquisition
Improve onboarding rates
Boost product adoption rates
Create better conversion metrics
Allow for better long-term retention
Build overall revenue and grow profit as well

Example of Product Experience

What is product experience in marketing for your company? Consider these product experience examples and how they may work to help you reach your goals.

Product catalogs: In its simplest of forms, a product catalog makes it possible for people to find your product, learn about it, and purchase it. It provides valuable data they need to make that decision.
QR codes on products: If you have a product that is a bit more challenging to learn, putting a QR code on the product allows for the customer to have easy access to the product manual or troubleshooting help. It helps them find the parts they need later to continue using that product as well.
Trade show booths: For those who present their product to prospective buyers in this format, it can be critical to create a positive experience. How will people interact with your product? What will they feel and think when they experience your trade booth? From the colors to the overall layout, you have an opportunity to create an impressive experience.
Product registration: Once your customer purchases, they need to register the product. Your ability to provide them with a streamlined and efficient product matters.
Maintenance tracking: Does your product require maintenance? What type of experience do you want your customer to have when it comes to maintaining it, such as how will they know to maintain it, what needs to be done when, and how can they log this information?
Product recommendations: To grow your business, you need to be able to offer product recommendations to active users so they continue to invest with you.

Product Experience Strategy

Now that you have an idea of what some product experience examples are, you can begin to build a product experience strategy. This is an overarching strategy for all product experiences across the entire customer journey. It is a lot of work and it needs to be done carefully to ensure a cohesive, effective,e and on-brand message throughout the process.

Building a strategy involves mapping out the entire product experience. It’s necessary to consider every potential interaction a customer has with the product. Then, define what should happen when they have that experience and interaction. Your strategy also needs to provide insight into how you want the customer to respond to that interaction. Much of this is based on your company’s branding, the relationships you wish to develop, and the customers’ expectations.

Importance of Product Experience

Product experience impacts every facet of the success of that product. It impacts everything you do since it defines what a customer ultimately does or does not do. For example, product experiences and customer experiences go hand-in-hand. Consider the following ways product experience impacts your business including:

Product adoption
User acquisition and onboarding
Conversion and retention rates
Revenue

If a customer doesn’t have a positive experience during the consideration and evaluation phase of the customer journey, they are less likely to purchase your product. Instead, they will turn to the competition to find a product that better matches their needs.

If a customer does have a positive product experience, by comparison during that phase, but they have a poor onboarding experience, that means they may not advocate for your product or purchase from your business again.

The product experience is just as important as the overall customer experience and can have a similar impact on sales, brand loyalty, and retention. As critical as it is, product experience should be a priority within your organization.

Evaluate Product Experience

What is a product experience within your organization right now? Evaluating your company’s overall product experience requires both a quantitative and a qualitative approach. A comprehensive understanding is critical.

For example, it is critical to measure customer satisfaction scores as well as retention rates, market share, and other metrics related to performance. These measure valuable insights from a quantitative perspective. From a qualitative perspective, you should conduct customer interviews, obtain product feedback from customers, and compare your product experience to your competitor’s experience. This helps to provide you with more insight into the quality of your experience compared to other products.

When you make out the entire product experience, you gain a better idea of where potential pitfalls exist. This is extremely important because it provides you with potential opportunities to correct problems and make significant improvements. Without this approach, you may find it hard to achieve your company’s goals and grow your product at the rate desired.

How to Create Product Experience

With so much to offer and product, creating a product experience strategy is a core component of building your company’s success. How do you create one?

The first step is to put all of your product data into a usable database that allows you to bring all of that information together. This is called a Product Information Management (PIM) solution. All of this data can be stored in a Digital Asset Management (DAM) solution. A product management solution like Lumavate makes it highly effective to do this because it includes all of the tools you need right out of the box. By using Lumavate, you are able to create a highly effective tool that easily allows you to manage all of your customer experiences.

Once you have your DAM established, the next step is to create digital product experiences for every moment in the customer journey. You will need to create product experiences for your customers as well as your partners. That includes all retailers, dealers, distributors, and others who handle and sell or manage your product with your customer or end user. You also need to ensure there are product experience strategies in place for your employees including how to handle various requirements and steps in the management of a product.

What Makes a Great Product Experience?

How do you know which product experience matters? The most important aspect of a product experience is its relevance to the customer based on where they are in the customer journey. A great product experience and customer experience go hand-in-hand. You want to ensure that you take into account where they are in that journey, how they are accessing your product at that moment, what your company’s current product goals are, and additional data that’s valuable to your customers during the decision-making process.

For example, if a customer is trying to sort through a product catalog that is overwhelming and hard to navigate, they need a solution. Provide them with a few questions to answer that can then provide them with product recommendations. In this situation, the customer needs information to make a buying decision, and they need a fast, easy way to get it. By contrast, a customer who is standing in an aisle at a retail store may be comparing several similar products. In this situation, they need to know the high-level differences in the products. That allows them to make a decision quickly and effectively.

When you are using a product like Lumavate, you have access to analytics that can help you to better understand how customers are using your product experiences. This allows you to continue to iterate on the experiences to improve results over time.

The Role of a Product Experience Team

What is product experience management capable of doing for your business? To understand this, you need to consider what your product experience team is and how they influence the process. Your product experience team could be a standalone team within your company with this sole goal. In many cases, it is a collection of people in various roles who are collectively responsible for the overall product experience.

No matter how the team members are structured, they are responsible for product experience, including the development of experience strategy and ensuring customers have an overall positive product experience throughout the entire customer journey. This team will focus on key performance indicators (KPIs) including:

Customer acquisition
Product adoption
Customer satisfaction scores
Ongoing product usage
Product feedback
Product repurchase
Expansion of sales to other products from the brand
Retention

It’s important to remember that no matter how the product experience team is structured, it will often require cross-functional work. This helps to ensure that an exceptional product experience is created and implemented.

Product Experience Manager

What does a product experience manager do? The product experience manager is responsible for the overall product experience for one or more products. They are ultimately the person within the company accountable for the product exercise even though the actual product experience strategy and implementation is cross-functional. Within some companies, there may be a full-time person dedicated to this role. Other times, the product manager’s role may include product experience management as well. This role is often seen as the expert within the company on the product experience and customer expectations.

Define Product Experience Management

Product experience management (PXM) is the delivery of a compelling and accurate product experience. This means that, in all of the product experiences, the content is always accurate and relevant to the applicable use case.

For example, a product experience for showcasing all of your product offerings, such as a product catalog, should provide vastly different information than a digital product experience aimed at educating a buyer in the aisle on which product to purchase. The product experience has to take into account why the information is going to be accessed, who is likely to do so, and what education and insight they need at that moment. The goal is to create a delightful and positive experience.

At the end of the day, manufacturers need to think about product experience management as an extension of customer experience. That’s because the majority of interactions customers have with a manufacturing brand are product-based. For that reason, your goal should be to provide every customer with a personalized product experience throughout their customer journey.

PXM Platform Overview

So, how do you create a product experience? As you look at the product experience manager job description, you can tell there are a lot of working components and every member of the product experience team is vital. A PXM platform provides a solution. What does a PXM do?

It is a third-party software solution that produces a PIM solution and a DAM. A PIM solution will provide a way to centralize and manage all of your product data in a single location. The DAM allows you to manage and store all of your digital assets in one place. This includes all graphics, images, documentation, video, and other data.

Some PXM platforms, such as Lumavate, also include a Digital Experience Platform (DXP). This allows you to easily create any type of digital experience, typically without using any code. That makes it fast and efficient for all users. This is extremely important when it comes to the functionality of the system because most product-related experiences are digital, and marketers need an easy way to create digital product experiences for specific use cases. This includes product catalogs, as noted, as well as events and other experiences. Within this system, it is possible for all of the data to be pulled automatically in from the PIM. It also allows all applicable product content and assets from the DAM to become accessible.

The Benefits of PXM

The benefits of product experience management software are hard to overestimate. They are numerous and provide a direct benefit to the company, including:

Shortening time-to-market: Most software solutions allow you to easily add and manage your product information with no IT or development experience.
Brand consistency: It helps ensure all of your product experiences include brand-approved digital assets only.
Accurate product information: Your PXM ensures there is a centralized location for all of your product data and related assets, ensuring you’re always using the most up-to-date information throughout all product experiences.
Improved customer experience: Every customer wants a personalized experience, and with PXM, that becomes possible. You can match the needs of each specific customer and meet them where they’re at in the customer journey.
Create data-driven digital experiences for your products: Use real-time product information to create data-driven digital experiences to showcase your products.
Increase sales: With PXM it is possible to accelerate your revenue growth by driving increased conversion, recommending relevant products, promoting related parts and accessories, and more.
Empower collaboration and increase productivity: This applies to all aspects of your business. It enables you to manage your product data and digital assets more efficiently across multiple users within your company at any time.

When you use Lumavate, any updates made to this content are automatically updated to any related digital experience.

PXM Platform Competitive Landscape

When it comes to what are examples of great product experience, there are numerous options out there. Some competitors position themselves as a PXM software product. Others may position themselves as a PIM solution, though they have similar functionality overall. Competitors include:

Salsify
Pimcore
Akeneo
Plytix
Inriver
Sales layer
Catsy

While these competitors may offer comprehensive PIM functionality and even DAM functionality, they do not have the full capabilities provided by the Lumavate platform.

When using Lumavate, you get a comprehensive platform where all of your marketing needs can be utilized, and that includes the ability to centralize all of the management of product data, manage and utilize digital assets, create digital product experiences, build forms, and create and send highly targeted text messaging. There is no other platform on the market that has the full range of capabilities that Lumavate offers.

What are product experiences? They are exceptional, highly important, and influential interactions you can't overlook the importance of as a business.

Lumavate is typically 75 percent more cost-effective than competitive solutions. It drives 8.5 times faster go-to-market rates. It also requires no technical resources, and you can be onboarded within a single day.

PIM vs PXM

What is the difference between PXM and PIM? PIM allows you to centralize and manage your product data, while PXM has a much more robust level of functionality. It includes PIM, DAM, and sometimes DXP. While PIM functionality is critical for every manufacturer, it's best to invest in a solution that has a broader level of support and includes full PXM capabilities.

Why Lumavate?

Lumavate is a PXM platform that enables you to create and manage everything related to your digital product experience. It has a built-in:

PIM
DAM
DXP
Text messaging
Form Builder
More than 40 integrations

As an all-in-one solution, it provides companies that manufacture and sell products with all of the technology they need to effectively manage their product data and digital assets. It enables you to create and update digital experiences containing product information. It can send highly targeted text messages to your customers, collect product registrations or lead registrations, and do much more.

There are no other platforms that offer the breadth of solutions Lumavate does and it is a fraction of the cost.