Top Digital Marketing Platforms

Digital Marketing

Almost everything in the world can now be done digitally. From talking to friends to shopping to marketing. Technology has led our world into a digital transformation, and it is important the brands stay up to date with the latest digital trends. Digital marketing has become a crucial part of a brand’s success. It is the practice of marketing through any online channel including social media, paid and display ads, search, etc. 

Top Digital Marketing Platforms

Digital marketing can sound intimidating if you have never done it before, but thankfully you don’t have to do it alone. Thankfully, there are many digital marketing platforms out there that offer tools to help build out your digital marketing strategy. For example, the top digital marketing platforms are digital experience platforms. Digital experiences are a great way to connect with your target audience, and when using a low code platform you can build the entire experience yourself without any coding background. Lumavate’s digital experience platform lets users build Progressive Web Apps (PWAs). There are also other digital marketing platforms for social media posting, email campaigns, SEO, and more. You can find a digital marketing platform for almost any digital practice you can think of. There are so many great options out there, but not every platform will be the right fit for each brand. Some platforms are better suited for small to mid-market businesses, while others are best suited for enterprise organizations. To find what is best for your brand, it is a good idea to research the best digital marketing platforms 2019 and digital marketing platforms 2020 to determine which platforms are the most relevant to current digital trends. Then assess which platforms fit your brand's needs and goals. 

What is a Digital Marketing Company? 

With digital becoming such an integral part of modern marketing, there are many digital marketing agencies popping up. A digital marketing company offers services similar to a marketing agency, but primarily focuses on the digital aspect of marketing.  For example, they might offer services including website conversion testing, SEO, social media messaging, and they strive to optimize digital marketing efforts. A great example of a digital marketing company is Hubspot. Hubspot offers a CRM that is great for small/medium-size businesses, but they also offer digital marketing tools that are designed to increase lead generation, achieve higher conversion rates, and run analytics. There are many other digital and online marketing companies that can be found on an online marketing companies list. There are also global digital marketing agencies that might be a good fit for some brands. To find successful global digital marketing agencies, you might consider researching the top 10 digital marketing agencies in the world. Or you could look for digital marketing agencies in a specific country or city. For example the top digital marketing companies in Delhi or the top digital marketing companies in Mumbai. There are many pros and cons to global digital marketing agencies. For example, you might be able to get a lower price, but there might not be as many customer support options. 

Digital Marketing Software

Investing in digital marketing software is another great way to improve your digital marketing strategy. Digital marketing software is similar to a digital marketing platform in that it provides some sort of digital solution. You have a lot of options when it comes to digital marketing softwares. While great free digital marketing software does exist, with most softwares paying a little will get you a lot further. So while a digital marketing software free download might seem like the way to go right off the bat, make sure you are diving deeper to make sure you are getting the features and functions that you need with the free download, and consider how much more you can get by upgrading to the paid plan. Some examples of digital marketing software include website analytic tools like Google Analytics, an integrated digital marketing software that manages multiple digital channels, or app building software like Lumavate’s no code PWA platform. All of these softwares are great and serve a purpose, but it is important that the purpose of the software matches a digital marketing need you have. Not every digital marketing software will work for your company, which is why there are some digital platforms out there that are designed specifically for small businesses or start-ups and then there is digital marketing software for agencies or enterprise organizations. It is crucial to do your research and find out which software is the best fit for your brand. Another good idea is to look at the best digital marketing software 2019 and 2020 to discover what the latest digital trends are. 

Digital Marketing Tools

Don’t be afraid to rely on digital marketing tools when it comes to your digital marketing strategy. These tools exist for a reason, and will help you improve the efficiency of your digital strategy. So don’t try to be brave and do it all yourself. You might save a little money, but in the long run, it won’t be helping anyone. So what digital marketing tools are there? Well, there are too many for me to list out here, but a few examples include social media tools, website design tools, automated email campaign platforms, SEO tools, the list goes on and on. When looking at all of the digital options out there, it can feel very overwhelming and hard to figure out which ones you should use (you should not be using all of them). So, what we would recommend is figuring out what your digital pain points currently are. Where is your team struggling with their current digital marketing efforts and where do your consumers want to interact with you digitally? Once you have defined those pain points, it will be easier to identify tools that are a good fit for your brand based on what problem of yours they will solve. To start researching you can look at an online marketing tools list, or you can look to see what the latest digital marketing tools trends are by searching for the best digital marketing tools 2019 or the top digital marketing tool 2020. By looking at what the current popular tools are it will help you get a better idea for what digital marketing tools and techniques are currently working well for brands. Seeing what other brands are successfully doing on digital is a great way to start generating ideas for your brand’s digital strategy, but you should not copy it and hope for the same results. Each brand is different, so even if you are using the same digital tools you will not see the same results. Therefore, look at a digital marketing tools list 2021 or a digital marketing tools 2020 pdf to see what is currently working well, and then adapt those tools and strategies to fit your brand. 

Paid Marketing Tools vs. Free Marketing Tools

Of course, we always want things to be free. In theory, it sounds better. Not having to pay a dime and getting a cool new marketing tool? Sounds great! But unfortunately, in practice this isn’t as great. Some free tools often have limitations on functionality and how often you can use the tool. For example, for an analytics tool you might only be able to pull a report of 100 items or a free social media tool might only let you schedule 5 tweets at a time. So, how do you make the decision between paid marketing tools and free digital marketing tools? 

This is a tough question to answer, and unfortunately we’re going to give the worst answer in the book: it depends. It truly depends on what you need the marketing tool to do for you. If you can get by on what the free version will offer you then that’s great, but if a paid plan will really elevate your marketing strategy then it is worth it to spend a little money. However, it is never a bad idea to start by looking for the best free digital marketing tools 2019 and free digital marketing tools 2020 to see if you can save a little bit of your marketing budget. If you aren’t finding what you need within the realm of free marketing tools, then you can also search for tools that accommodate the type of business you are in. For example, research the best digital marketing tools for startups or the best online marketing tools for small businesses. 

It is also important to note that there are also tools out there to help you learn more about digital marketing. For example, you could take a digital marketing for beginners 2020 course or use digital marketing infographics for a point of reference when it comes to digital marketing. Additionally, many companies that specialize in digital and mobile marketing offer a variety of resources to help marketers learn. For example, Lumavate has a blog, podcast, and downloadable resources all designed to share best practices and digital and mobile marketing insights. 

Marketing Trends 2021

Staying up to date with the latest marketing trends 2020 is always a good idea, especially if you want to always be one step ahead of your competitors. When thinking about marketing trends, you need to consider all marketing channels. If you are only looking at marketing trends from the perspective of OOH advertising or direct mail, but not considering digital and mobile marketing trends, then you aren’t really staying up to date. By looking at the best practices for digital marketing in 2020 or mobile marketing in 2020, you will get a better idea of how you can leverage technology in your marketing strategy to improve your consumers experience with your brand. It is also important to consider the time frame of marketing trends. While it can be helpful to look at the top digital marketing trends 2019, it is also likely that consumer behavior has since changed and therefore those trends have evolved. Instead, think about the future of digital marketing 2020 by looking at a digital marketing 2020 PDF or predictions for digital marketing trends 2021. This will better set you up for where marketing and consumer behavior is heading rather than where it once was.